Digital transformation - Appinventiv Wed, 15 May 2024 14:06:21 +0000 en-us hourly 1 https://wordpress.org/?v=6.5.3 Demystifying Mobile Edge Computing: How It Revolutionizes Mobile Networks https://appinventiv.com/blog/mobile-edge-computing/ Wed, 15 May 2024 14:04:21 +0000 https://appinventiv.com/?p=53581 Continue reading "Demystifying Mobile Edge Computing: How It Revolutionizes Mobile Networks"

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Mobile networks are on the brink of a major transformation, largely driven by the advent of mobile edge computing. This technology, which positions processing capabilities closer to data sources, is dramatically enhancing network performance. As a result, both businesses and consumers are starting to see tangible benefits.

For entrepreneurs looking to innovate in the mobile tech space, understanding the impact and potential of mobile edge computing is crucial. By enabling faster data processing and reducing latency, this technology allows businesses to develop new applications and services that can respond in real-time to user needs. It also opens up opportunities for enhanced security features, as data can be analyzed and protected closer to its source.

According to the reports, the market value of mobile edge computing is expected to reach $2.44 billion by 2029, signaling a robust growth trajectory of 32.58% from 2024 to 2029. This increasing market share underscores the growing importance of mobile edge computing in the tech landscape.

Global mobile edge computing market size

With sectors ranging from healthcare to manufacturing and retail, the implications of mobile edge computing are vast and varied. As the technology evolves, its integration into existing systems and the development of new applications become critical for businesses seeking to stay ahead in their respective industries.

If you are a business that is ready to dive into this promising market, the time is ripe to explore how mobile edge computing can serve as a cornerstone for new and disruptive business ventures. This blog will explore the transformative potential of mobile edge computing, offering insights for entrepreneurs eager to capitalize on these developments.

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How Does Mobile Edge Computing Work?

Mobile Edge Computing (MEC) revolutionizes how data is processed within mobile networks, shifting the dynamics from centralized processing to a more localized approach. By situating computing resources closer to the data origin—right at the edge of the mobile network—MEC minimizes latency and enhances the efficiency of data handling. This positioning is crucial for applications requiring real-time processing and immediate action.

MEC operates by deploying small but powerful servers within the proximity of mobile users. These servers, often located at cell towers or within subnetworks, directly handle the data generated by mobile devices. This setup not only accelerates the data processing speeds but also significantly reduces the distance data must travel compared to traditional cloud-based systems.

How mobile edge computing works

One of the most significant advantages of MEC is the improvement in mobile network security. By processing data locally, sensitive information is less exposed to the vast reaches of the internet, where it is more susceptible to breaches. This local processing means that data can be analyzed and acted upon within the secure confines of the edge network, enhancing data protection.

Furthermore, MEC supports a diverse array of applications, from IoT solutions in smart cities to real-time analytics in healthcare and manufacturing. The flexibility of this technology allows for a tailored approach, meeting the specific requirements of different sectors more effectively.

By integrating MEC into mobile networks, providers can offer their customers not only faster and more reliable services but also increased security and operational efficiency. This shift marks a significant evolution in the architecture of mobile networks, emphasizing the role of edge computing in the future of technology.

Benefits of Mobile Edge Computing for Businesses

Mobile Edge Computing (MEC) offers transformative capabilities for mobile networks. It optimizes performance and enhances user experiences dramatically. Here are the benefits of mobile edge computing businesses need to understand:

Multiple Advantages of Mobile Edge Computing

Reduced Latency for Real-Time Applications

Mobile Edge Computing significantly improves the response times for numerous applications, particularly those requiring immediacy. A key example is 5G mobile edge computing, which thrives by minimizing delays in network communications. This reduction in latency is crucial for real-time applications such as video streaming, online gaming, and live data analytics.

By processing data closer to the source, these applications operate more smoothly and efficiently, providing a seamless user experience. The capability to handle data locally without sending it back to centralized data centers marks a substantial improvement in network performance.

Increased Bandwidth and Reduced Network Congestion

Mobile Edge Computing (MEC) offers a significant enhancement in network efficiency by expanding available bandwidth. This technology reduces the strain on core network resources by handling data processing at the edge of the network. This local processing reduces the data that travels back and forth, thereby easing network congestion.

By distributing data processing tasks, MEC allows for smoother network traffic and enhanced service quality. This setup is particularly beneficial in densely populated areas where increased bandwidth and reduced network congestion are critical. It ensures stable and fast connections, which is crucial for businesses and consumers relying heavily on cloud services and streaming applications.

Enhanced Security for Local Data Processing

Mobile Edge Computing (MEC) significantly bolsters the security of data by processing it locally rather than transmitting it over longer distances to centralized data centers. This approach minimizes exposure to potential security threats during data transmission, enhancing the overall protection of sensitive information.

Local data processing inherent in MEC architectures plays a pivotal role in tightening mobile edge network security. By keeping data close to its source, MEC reduces vulnerabilities and increases control over data integrity and confidentiality. This localized security strategy is essential for industries handling critical data, such as healthcare, finance, and government services.

Improved Data Efficiency and Reduced Transmission Costs

Mobile Edge Computing (MEC) optimizes how data is handled within network environments, leading to more efficient operations and reduced overhead. By processing data locally at the network edge, it drastically cuts down on the amount of data that needs to be sent to distant servers, resulting in lower transmission costs and faster response times.

The integration of 5G mobile edge computing technology enhances this efficiency further. With the capabilities of 5G, such as higher data rates and network reliability, MEC can deliver even more robust data processing services. This synergy reduces latency and cost while also boosting the overall performance of mobile networks.

Scalable Solutions Adaptable to Changing Demands

Mobile Edge Computing (MEC) provides a flexible framework that can efficiently scale to meet fluctuating demands. This scalability ensures that network resources are optimized, adapting dynamically to changes in user traffic and data load without degrading performance. By enabling more responsive resource management, MEC supports a more efficient network operation.

The scalability of MEC is one of the critical advantages of mobile edge computing. It allows networks to extend or reduce capacity as needed, making it ideal for varying conditions, such as event-driven spikes or routine demand fluctuations. This adaptability ensures that networks remain robust and service quality is maintained consistently.

Support for Emerging Technologies like IoT and AI

Mobile Edge Computing (MEC) is particularly well-suited to support emerging technologies such as the Internet of Things (IoT) and Artificial Intelligence (AI). By processing data near its source, MEC reduces latency and enhances the responsiveness necessary for these technologies to function effectively. This local processing capability enables real-time data analysis and decision-making critical for IoT devices and AI applications.

Local data handling and processing power are among the key benefits of mobile edge computing. These features allow IoT and AI systems to operate more efficiently and reliably, fostering innovation and expanding the potential applications of these cutting-edge technologies in various sectors.

The advantages of mobile edge computing include improved efficiency and enhanced security, revolutionizing how networks operate. This technology sets new standards for mobile connectivity.

Impact of Mobile Edge Computing on Various Industries

Mobile Edge Computing (MEC) is reshaping industries with its innovative capabilities. Its versatility spans across numerous sectors, enhancing efficiency and performance. Here are the impacts of mobile edge computing applications on various industries.

Major Industries Impacted by Mobile Edge Computing Technology

Telecommunications

Mobile Edge Computing (MEC) has significantly transformed the telecommunications industry by bringing computing resources closer to the user, thus enhancing the speed and reliability of mobile services. This advancement enables telecommunications networks to handle high data volumes more efficiently, supporting the surge in mobile data usage.

An important aspect of this transformation is the enhancement of cybersecurity. By processing data locally, MEC minimizes the risk of data breaches during transmission. This local processing not only secures user data but also strengthens the overall security framework of telecommunications networks, making them more robust against cyber threats.

How we helped a customer-centric data analysis platform for a leading telecom company

Healthcare

Mobile Edge Computing (MEC) offers transformative possibilities for the healthcare industry by enabling more efficient handling of real-time health data. It can potentially revolutionize patient monitoring systems and emergency response capabilities by reducing latency significantly. MEC could allow for instant data analysis directly at the edge, where health monitoring devices operate, facilitating immediate medical decisions and interventions.

While the primary focus of MEC in healthcare is on enhancing operational efficiencies and patient outcomes, it also contributes to edge computing cyber security. This integration ensures that sensitive patient data remains secure, adding a crucial layer of data protection within these innovative healthcare solutions.

Automotive

Mobile Edge Computing (MEC) could significantly enhance the capabilities of connected and autonomous vehicles in the automotive industry. By enabling real-time data processing close to vehicles, MEC opens up possibilities for smarter and quicker decision-making, which is crucial for autonomous driving. This could lead to improved responses to traffic conditions, road safety, and overall driving dynamics, reshaping how vehicles interact with their environment.

MEC helps to fortify mobile network security in vehicle-to-everything (V2X) communications. This ensures that data exchanged between vehicles and road infrastructure remains secure, enhancing both connectivity and protection.

Manufacturing

Mobile Edge Computing (MEC) could significantly transform the manufacturing sector by optimizing production processes and enhancing real-time operational control. By processing data on-site, MEC enables manufacturers to monitor and adjust operations instantly, improving efficiency and reducing downtime. This potential extends to advanced predictive maintenance, where immediate data analysis helps prevent equipment failures before they occur.

The integration of 5G mobile edge computing can accelerate these benefits, offering even faster data handling and greater connectivity across production facilities. These mobile edge computing applications promise to make factories smarter, safer, and more responsive to changes in production demands and supply chain dynamics.

Retail

Mobile Edge Computing (MEC) could drastically improve the retail industry by enabling enhanced customer engagement and operational efficiencies. For instance, MEC allows for real-time processing of customer data, supporting tailored marketing and instant promotional offers directly on customers’ mobile devices. This responsiveness can significantly enhance the shopping experience and increase customer satisfaction.

The mobile edge computing applications in retail extend to inventory management. By processing information locally, MEC ensures that stock levels are updated in real-time, facilitating more accurate inventory tracking and faster restocking. This leads to a smoother operation and a better alignment of supply with consumer demand.

Simply put, the influence of MEC is profound and transformative and it continues to drive significant advancements across all sectors.

Also read:- A Complete Guide on the Impact of Deep Tech on Industries

Challenges and Security Considerations in Mobile Edge Computing

Mobile Edge Computing (MEC) presents unique challenges and security concerns. Despite its many benefits, complexities in deployment cannot be overlooked. Here are the key challenges and security considerations.

Challenges associated with Mobile Edge Computing

Integration with Existing Network Architectures

Integrating Mobile Edge Computing (MEC) with existing network architectures poses significant challenges. As MEC requires deploying numerous edge nodes close to users, it necessitates substantial modifications to the current network infrastructure. This integration must ensure seamless communication and interoperability between the edge nodes and central data centers, which is not always straightforward.

These changes must be implemented without disrupting ongoing services, which demands meticulous planning and execution. The process involves both technical and logistical hurdles, requiring network operators to upgrade their systems while maintaining high standards of performance and reliability. This complexity highlights the need for expert solutions in network design and management.

Managing Data Privacy and Security

Managing data privacy and security within Mobile Edge Computing (MEC) systems presents a considerable challenge. As data is processed closer to the edge of the network, ensuring that it remains protected requires robust local security measures. These measures are vital to safeguard sensitive information from unauthorized access and potential breaches.

In addition to local security protocols, the focus on mobile edge network security must be intense, addressing vulnerabilities inherent in decentralized data processing. Furthermore, strengthening cyber security in edge computing is also crucial. By employing advanced encryption methods and continuous security monitoring, MEC can enhance the overall security posture, thus helping in mitigating risks and protecting data integrity across the network.

Ensuring Scalability and Flexibility

Ensuring scalability and flexibility in Mobile Edge Computing (MEC) systems is challenging due to network complexity. Effective scalability allows networks to handle increasing demand without impacting performance or reliability. As data traffic grows, MEC must provide flexible solutions that adapt seamlessly to varying workloads.

The role of 5G mobile edge computing is crucial for delivering scalable and flexible MEC networks. 5G enables ultra-fast data speeds and reliable connections to support MEC’s high data throughput. By incorporating these advanced network capabilities, MEC systems can scale to accommodate evolving data demands while maintaining optimal performance.

Overcoming Deployment Complexities

Overcoming the complexities involved in deploying Mobile Edge Computing (MEC) systems is a significant challenge. These complexities often stem from the need to integrate new technologies with existing infrastructure. Efficient deployment requires meticulous planning and coordination, ensuring that all network components function harmoniously.

Incorporating 5G mobile edge computing is essential for facilitating smoother deployments and enhanced performance. This technology supports faster connectivity and greater data handling, which is crucial for the expansive nature of MEC.

AI in mobile edge security plays a pivotal role in automating and optimizing security protocols, which is crucial for protecting data. This automation helps in managing the mobile edge network security challenges effectively. Thus ensuring robust protection throughout the network deployment and operation.

Interoperability between Different Technologies

Addressing interoperability between different technologies within Mobile Edge Computing (MEC) systems is a complex endeavor. This challenge arises from the diverse nature of devices and protocols used across various sectors. Ensuring seamless communication and functionality between these components is essential for the effective deployment of MEC.

Interoperability is crucial not only for functionality but also for maintaining mobile network security. Effective communication between devices and networks must be secure to prevent data breaches and unauthorized access. As MEC grows in use, establishing robust security protocols that work across all platforms becomes essential. These protocols ensure that data remains secure, regardless of the technology stack involved in the MEC infrastructure.

Addressing these challenges is crucial for the successful implementation of MEC. Enhanced security measures will ensure robust and secure networks.

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How to Integrate Mobile Edge Computing into Network Infrastructures?

The mobile edge computing integration is a strategic approach to implementing edge technology within network infrastructures. This process involves several key steps, each designed to optimize the performance and functionality of the edge computing system.

Process to Integrate Mobile Edge Computing into Network Infrastructures

Step 1: Requirement Analysis – Initially, a thorough analysis of business and technical requirements is conducted. This step ensures that the edge solution aligns with specific organizational needs and goals.

Step 2: Infrastructure Design – Next, the design phase involves planning the architecture of the MEC system. This includes selecting the right hardware and software that support edge functionalities and meet scalability demands.

Step 3: Implementation – During implementation, the physical and software components are deployed at the network edge. This step is critical for integrating MEC with existing network infrastructures, ensuring smooth operations.

Step 4: Testing and Optimization – After deployment, rigorous testing is performed to identify any issues. This phase helps optimize the system for better performance and reliability. It’s essential for validating the effectiveness of the MEC setup.

Step 5: Maintenance and Updates – Finally, ongoing maintenance and regular updates are necessary to ensure the MEC system remains effective over time. This includes monitoring system performance, applying security patches, and upgrading software to handle new technological advancements.

These steps form the backbone of developing a robust mobile edge computing system, enabling businesses to leverage the full potential of edge computing technologies.

Sustainability and Future Trends in Mobile Edge Computing

Sustainability in technology is increasingly vital and the impact of mobile edge computing on reducing resource usage and enhancing sustainability is rather noticeable. By processing data locally, MEC reduces the energy consumed by data centers and decreases carbon footprints by limiting the data transmitted over long distances. This efficiency not only saves energy but also reduces operational costs, making it a sustainable choice for businesses.

Several mobile edge computing applications demonstrate how MEC contributes to sustainability. For instance, in smart cities, MEC can optimize traffic flows in real-time, reducing congestion and emissions. In manufacturing, it enables precise monitoring and control of energy use, minimizing waste and enhancing production efficiency. These applications show how MEC can be instrumental in promoting environmental sustainability while maintaining high performance.

The future of Mobile Edge Computing (MEC) holds promising technological advancements that will further revolutionize mobile networks. As demand for instant data processing and connectivity grows, MEC is expected to integrate more deeply with 5G networks, enhancing speed and efficiency across numerous applications. These advancements will likely include improved security in mobile edge computing, ensuring that as networks expand, data remains secure from emerging cyber threats.

The integration of AI in mobile edge security will become increasingly prevalent, using artificial intelligence to automate and enhance security protocols. This will be crucial for maintaining mobile edge network security as the volume of data processed at the edge continues to grow. AI-driven security will help in detecting and responding to threats in real time, making MEC a safer platform for all users.

As we look ahead, the future of mobile edge computing appears bright and promising. This technology will continue to drive innovation and efficiency across industries.

Explore the Potential of Mobile Edge Computing With Appinventiv

At Appinventiv, we are dedicated to harnessing the transformative power of Mobile Edge Computing (MEC) to drive your business forward. Our innovative solutions are designed to optimize your operations, reduce latency, and enhance data processing capabilities at the network’s edge. By leveraging our digital transformation services, you can tailor an MEC strategy that fits your specific needs and goals.

With a proven track record of delivering innovative solutions across various industries, including healthcare, finance, retail and telecommunications, Appinventiv is your trusted partner in navigating the complexities of MEC implementation. Our team of experts brings a wealth of experience and expertise to the table, ensuring seamless integration and maximum ROI for your business. Some of our notable clients that we have offered digital transformation to include the likes of Adidas, KFC, Domino’s, and more.

We also understand the importance of edge computing cyber security in today’s digital landscape. Our secure MEC solutions protect your data right at its source, minimizing vulnerabilities and ensuring robust security measures are in place. The impact of mobile edge computing is profound, offering significant improvements in service delivery and operational efficiency.

Get in touch with our experts to empower your organization with cutting-edge MEC technologies that pave the way for a smarter, more connected future.

FAQS

Q. What are the benefits of integrating MEC in network infrastructures?

A. Mobile Edge Computing (MEC) offers several key benefits, including reduced latency for real-time applications, increased network efficiency, and improved data security. By processing data closer to the source, MEC allows for faster responses and enhanced user experiences in applications such as gaming, streaming, and augmented reality.

Q. What are the challenges of MEC implementation?

A. The main challenges associated with MEC include integration with existing network architectures, managing data privacy and security, ensuring scalability and flexibility, and overcoming deployment complexities. Each of these issues requires careful planning and robust technical solutions to ensure that MEC deployments are successful and secure.

Q. How can mobile edge computing be used to improve sustainability?

A. Mobile edge computing contributes to sustainability by reducing the need for data to travel long distances, thereby decreasing energy consumption and carbon emissions. By localizing data processing, MEC reduces the operational demands on central data centers and optimizes energy use, making it an environmentally friendly option for modern computing needs.

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Unlocking the Potential of 6G: How Ultra-Fast Connectivity Is Set to Drive Business Innovation https://appinventiv.com/blog/6g-technology-transforming-enterprises/ Tue, 16 Apr 2024 07:30:03 +0000 https://appinventiv.com/?p=52829 Continue reading "Unlocking the Potential of 6G: How Ultra-Fast Connectivity Is Set to Drive Business Innovation"

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Imagine the launch of a new era of connectivity that could revolutionize how your business operates, all thanks to the advent of 6G technology. Just as you have adapted to current digital trends, 6G technology arrives, promising not just faster internet but a complete overhaul of what we perceive as digital innovation. This leap into the future isn’t merely an upgrade in speed but an invitation to explore how ultra-fast connectivity can transform every aspect of business innovation.

The introduction of 6G is a gateway to redefining business operations, enabling instant communication, and facilitating breakthroughs in artificial intelligence, IoT, and more. From enhancing customer experiences to optimizing operational processes, 6G technology is bound to pave the way for your future business success.

Building on this vision of transformative connectivity, a McKinsey report highlights that the 6G technology has the potential to spark innovation, draw in more investments, expand adoption, and revitalize the telecommunications sector.

Certain reports further hint that the 6G market for the “hyper connected” future is expected to reach trillions of dollars, underscoring its pivotal role in driving forward not only technological advancements but substantial economic growth as well.

If you are an enterprise looking ahead to the digital transformation of your business and how much potential 6G holds for digital evolution, our blog will help you understand the benefits and multiple use cases of adopting 6G wireless technology. So, without further ado, let’s jump right into the details.

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What Is 6G Technology and How Is It Shaping Digital Evolution?

6G technology can be defined as a network that operates in previously untapped radio frequencies and employs cognitive technologies such as AI, IoT, etc., to enable high-speed, low-latency communication multiple times faster than current fifth-generation networks.

This next-gen wireless network is designed to support various applications, from enhanced mobile broadband to mission-critical communications and massive IoT deployments. The primary focus of this technology is to support the fourth industrial revolution, acting as a bridge between humans, machines, and the environment.

With its ability to process vast amounts of data in real time, 6G aims to unlock new possibilities in smart cities, autonomous driving, immersive augmented and virtual reality experiences, and much more, making way for a truly interconnected world.

As a successor to 5G technology, the 6G development process is steering towards creating wireless technology that is expected to be much faster and more efficient. As per a Bloomberg Report, 6G is under research and development, with standards expected to be finalized by 2028 and widespread deployment around 2030.

For businesses, this new wave of technology aims to deliver a seamless, immersive experience across various domains, enabling devices to support previously unattainable tasks due to technological constraints. From healthcare’s remote monitoring to manufacturing automation, 6G’s potential to revolutionize every business operation is immense.

Businesses must prepare for 6G’s arrival by investing in the right infrastructure and skills to leverage its benefits. This involves strategizing for 6G integration, exploring innovative business models, and building partnerships for a smooth transition to a 6G-driven digital ecosystem.

Industry 4.0 Development and 6G: Navigating the Future

Industry 4.0, also known as the Fourth Industrial Revolution, is characterized by the increasing automation and digitalization of manufacturing processes. This transformation relies heavily on a robust and advanced communication infrastructure to facilitate real-time data exchange, machine-to-machine communication, and remote monitoring. Here’s where 6G technology emerges as a game-changer.

6G Backed Industrial 4.0 Revolution

Immediate and Reliable Communication

For Industry 4.0, it’s essential that devices communicate in real time with minimal delays. 6G technology promises to deliver this, enabling efficient coordination between machines and sensors. This is crucial for automating and optimizing manufacturing processes.

[Also Read: IoT in Manufacturing: Applications and Benefits Explained]

Support for Numerous Devices

As factories become smarter, the number of devices, from sensors to robots, increases significantly. 6G is designed to support this increasing number of connections, ensuring that networks can handle many devices at once. This capability is key to enabling a fully integrated smart factory environment.

Consistent Network Performance

Beyond just connecting devices, 6G ensures that data transmission is reliable and timely. This consistency is important for the smooth operation of automated systems, ensuring they work together seamlessly and efficiently.

The convergence of Industry 4.0 development and 6G is bound to unlock a new industrial revolution, backed by improved operational efficiency, enhanced product quality, predictive maintenance, and agile manufacturing.

Exploring the Advantages of 6G Technology for Enterprises

As we approach a new era in technology, 6G technology is set to significantly enhance digital communication and connectivity. Here are the key benefits 6G technology offers, paving the way for innovation and efficiency.

Various Benefits of 6G Development

Improved Network Reliability

6G plans to virtually eliminate delays in data transmission, making it extremely reliable. This is especially important for critical uses like self-driving cars and for performing surgeries remotely, where every second is important for professionals.

Ultra-Fast Data Speeds

6G promises to dramatically increase data speeds, making downloads instant and improving the quality of streaming services. This improvement will lead to a smoother and more enjoyable online experience across all types of digital platforms, enabling businesses to offer superior services and engage with their customers in real time.

Enhanced Connectivity

One of the most sought-after advantages of 6G technology is enhanced connectivity. This will allow businesses to streamline their operations and introduce innovative smart technology solutions, leading to smarter, more efficient services and improved customer experiences.

Revolutionary Application Development

Revolutionary application development facilitated by 6G will open new avenues for businesses to innovate in delivering services, enhancing learning, healthcare, and entertainment experiences with unprecedented clarity and responsiveness.

Energy Efficiency

Beyond improving speed and connectivity, 6G also focuses on being more environmentally friendly. By optimizing how data is sent and embracing green energy, 6G networks will help reduce the environmental impact of our growing digital world, offering businesses a sustainable edge.

[Also Read: How AI, IoT, and AR/VR Technologies are Helping Companies Achieve their Sustainability Goals]

After analyzing the various advantages of 6G technology, let’s move ahead to understand the various features of the technology that makes it redefine the “hyper connected” future.

Unique Features of 6G: Catalyzing a Paradigm Shift in Global Connectivity and Innovation

A suite of unique features offered by 6G wireless technology is expected to redefine connectivity expectations of businesses across different industries. Let us look at some of the major features of 6G in detail below:

Features of 6G Revolutionizing Connectivity

New Spectrum Bands

6G will tap into new spectrum bands, significantly enhancing capacity and speed. This includes mid-bands for urban areas, low bands for wide coverage, and sub-THz spectrums for data speeds beyond 100 Gbps. This expansion means businesses can expect faster, more reliable business connections.

Very High Data Transfer Speeds

With speeds projected to reach 1 Tbps, 6G will enable instant access to modern multimedia services for users across the globe. This will redefine online interactions and dramatically improve content and services delivery, making digital platforms more engaging and effective.

Integration of AI and ML

Artificial intelligence and machine learning will be deeply integrated into 6G networks. This integration will help optimize communication and network management. It will also create more efficient networks that can adapt and optimize in real time, paving the way for innovative applications and services.

[Also Read: 10 use cases on how 5G and AI are propelling innovation for businesses]

Holographic Communication

6G is expected to make holographic communication a reality, offering a new dimension to remote interactions. This technology can revolutionize business meetings, educational sessions, and personal communication, providing a more immersive experience.

Machine-to-Machine Connectivity

6G is expected to support up to 10 million devices per square kilometer, easily surpassing the capabilities of 5G technology. This vast connectivity will facilitate everything from smart city infrastructure to automated factories, ensuring machines can communicate and operate more efficiently than ever.

Revolutionary Network Architectures

Building on 5G’s foundation, 6G technology will embrace new architectures that are suited for a cloud-based future. This includes deploying services across heterogeneous cloud environments and ensuring seamless operation across private, public, and hybrid clouds.

[Also Read: Cloud-based app development: Benefits, development process and costs explained]

Futuristic 6G Use Cases for Businesses

The launch of 6G wireless communications is expected to unlock multiple innovative use cases, strategically transforming various sectors by enhancing connectivity, efficiency, and operational capabilities. Let us look at some of the potential 6G applications in detail below:

Innovative 6G Application Businesses Need to Understand the Future of Connectivity

Smart Cities

6G technology will play a key role in creating fully smart cities where traffic lights, public transport, and utility systems can communicate seamlessly with each other. For example, using live traffic updates, buses and trains could change their routes and times. Also, sensors placed around the city could keep an eye on the air quality and take action if needed. The fast and responsive network provided by 6G will turn these smart, connected cities into a reality.

Autonomous Vehicles

One of the most superior and futuristic 6G use cases businesses need to look out for is autonomous vehicles. The introduction of 6G promises to transform the transportation sector by supporting fully autonomous vehicles. This technology will allow cars, drones, and public transit systems to communicate seamlessly, analyze live data, and make immediate decisions to enhance safety. It will further help reduce congestion and improve the overall travel experience.

Telemedicine and Remote Surgery

6G is poised to revolutionize healthcare delivery with telemedicine and remote surgical procedures. It will enable high-definition video calls, real-time patient monitoring, and the performance of surgeries from afar with the help of robots. This advancement is expected to significantly broaden healthcare access, especially in less accessible regions, by promoting greater reliability.

Virtual and Augmented Reality

Thanks to 6G’s impressive bandwidth and minimal latency, VR and AR technologies are set to become more immersive and effective. This could transform education with lifelike learning simulations and allow industries to overlay real-time data for maintenance and repairs, providing a virtually seamless experience.

Industrial Automation

6G wireless communication services will advance industrial automation by enhancing machine-to-machine communications. This means factories with 6G technology could have robots and automated systems working together more efficiently without needing human input. Simply put, the advent of 6G will help these factories to boost productivity and safety while ensuring higher operational efficiency.

[Also Read: Intelligent Automation: How should Enterprises get Started?]

Environmental Monitoring

6G will be crucial for environmental conservation and sustainability projects. It will enable a global network of sensors to monitor weather conditions, track wildlife, and detect natural disasters as they happen, offering data that’s critical for proactive environmental protection.

IoT Applications

Leveraging the power of 6G wireless communications will dramatically expand the Internet of Things’ capabilities. This includes everything from smart homes to smart farming equipment that monitors crops and adjusts care as needed, enhancing device interconnectivity and automation.

Edge Computing

With the 6G development, edge computing will see significant enhancements, processing data near its source rather than in distant data centers. This will lead to quicker processing for a range of applications such as gaming, business analytics, and more, making digital interactions faster and more efficient.

After looking into the various futuristic 6G use cases, let us now move ahead and understand various business strategies that can help businesses in leveraging the power of 6G development in the future.

Strategies for Businesses to Leverage 6G for Digital Transformation

Considering the reports, the 6G wireless technology is expected to set foot into the global scenario around 2030. Thus, now is the right time for businesses looking for digital transformation to adopt certain strategies that can ensure they are 6-G ready. Let us look at them in detail below:

Strategies for Businesses to Utilize 6G for Digital Innovation

Investing in Research and Development

Businesses and telecom operators should allocate resources towards R&D in 6G technologies. This involves exploring 6G’s capabilities, such as terahertz frequency bands and advanced networking solutions, to understand how they can be integrated into existing services and infrastructure. Collaborating with technology providers and digital transformation specialists can offer a competitive edge.

Building Flexible Infrastructure

To effectively meet the demands of 6G technology, telecom operators must enhance their network infrastructure to accommodate high speeds and low latency. This necessitates upgrading existing systems to integrate 6G’s advanced capabilities seamlessly, all while maintaining compatibility with 5G and 4G networks. Key investments in cloud technologies, edge computing, and software-defined networking (SDN) are imperative to facilitate this smooth transition.

Fostering Partnerships and Collaboration

Forming strategic partnerships with technology developers like Appinventiv can accelerate 6G readiness. By offering technical expertise and innovative solutions, they can play a critical role in collaborative projects focused on 6G development and standardization efforts.

Workforce Training

The intricate nature and innovation of 6G technology necessitate a workforce equipped with specialized skills in key areas such as artificial intelligence, machine learning, cybersecurity, and network engineering. It is advisable for businesses and operators to prioritize the training of their current employees to meet these demands, while also actively seeking out new talent possessing the requisite expertise in these critical fields.

Identifying New Business Models and Opportunities

The upcoming launch of 6G wireless communications is expected to introduce innovative business models and revenue opportunities, with a focus on sectors such as IoT, AR/VR, autonomous vehicles, and smart cities. Businesses should proactively identify and explore these potential avenues to strategically utilize the advanced capabilities of 6G wireless technology in catering to evolving customer demands.

Prioritizing Security and Privacy

The enhanced connectivity and data speed capabilities of 6G networks are anticipated to introduce fresh security and privacy concerns. It is imperative for both businesses and telecommunication operators to place a high priority on the establishment of resilient security protocols capable of protecting against cyber threats. This necessitates implementing encryption technologies, adopting blockchain solutions, and utilizing secure network protocols to safeguard sensitive information and ensure the integrity of data transmissions.

Preparing for Regulatory and Compliance Challenges

As 6G technology evolves, the regulatory landscape is also bound to change. Businesses should engage with policymakers to help shape the development of 6G-related laws and standards. Staying ahead of this will be essential for smooth 6G operations.

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How Can Appinventiv Pave the Way for Your Enterprise’s Digital Transformation in the Approaching Era of 6G Connectivity?

The arrival of 6G isn’t just a technological upgrade; it’s a chance to completely rethink how businesses operate, connect with customers, and develop new offerings. Appinventiv is uniquely positioned to guide you through this transformation. Our expertise in cutting-edge technology allows us to help you become not just 6G-ready but a pioneer in utilizing its potential. From smart city solutions to next-generation industrial automation and immersive AR/VR experiences, we can help you leverage 6G for groundbreaking applications.

As your digital transformation services partner, our experts can help you with everything from strategic project planning and innovation consulting to custom software development and system integration. We tailor our approach to unlock your business’s full potential with 6G, focusing on future-proof solutions that ensure agility and technological prowess.

With over 9 years of experience in delivering top-notch digital solutions, we have helped numerous clients achieve their digital transformation goals. Our experts recently transformed a telecom company’s data management landscape. They delivered a sophisticated data analytics platform that revolutionized their operational efficiency by seamlessly integrating with existing systems, thus providing real-time insights and analytics.

This strategic enhancement not only streamlined processes but also empowered decision-making for the telecom company, paving the way for significant improvements in service delivery and customer satisfaction. Furthermore, the platform allowed the company to witness tremendous results, such as 100% processing of customer consumption data as well as a 26% reduction in license, hardware & maintenance costs.

Additionally, we also helped the world’s largest fast food chain KFC to revamp their digital presence by launching 7+ mobile apps across the global markets within just a year. This digital transformation resulted in the brand witnessing 20% increase in conversion rate and over 60% repeat purchases.

Get in touch to navigate the 6G landscape and transform your business vision into reality, leading the charge in the next wave of digital innovation.

FAQs

Q. What is 6G technology?

A. 6G technology is the sixth generation of wireless communication systems. The technology is building upon existing technologies like 5G but operates on new radio frequencies and leverages artificial intelligence to achieve significantly faster speeds, lower latency, and greater efficiency.

Q. Why is 6G necessary?

A. The ever-increasing demand for data and connectivity necessitates the advent of 6G wireless communications across the globe. The technology is expected to empower the expanding Internet of Things, enabling seamless communication for billions of connected devices. This paves the way for groundbreaking applications like immersive AR/VR experiences and fosters the development of innovative services reliant on high-speed, reliable internet.

Q. How is 6G different from 5G?

A. Compared to 5G technology, 6G boasts significant speed, capacity, and latency advancements. Data transmission rates are expected to reach 1 terabit per second, and latency could drop below a millisecond. Additionally, 6G will explore new spectrum bands, integrate more advanced AI and machine learning, and offer greater support for massive machine-to-machine communication.

Q. How will 6G technology transform enterprises?

A. 6G technology is expected to revolutionize enterprises by paving the way for ultra-reliable, high-speed communication that can drive automation, enhance operational efficiency, and create new business models. Furthermore, the technology is bound to empower advanced applications in areas like IoT, AI, robotics, and cloud computing, fundamentally reshaping industries like manufacturing, healthcare, and transportation.

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Digital Transformation in Oil and Gas – How Digital Technologies are Revolutionizing Exploration and Production https://appinventiv.com/blog/digital-transformation-in-oil-and-gas/ Fri, 19 Jan 2024 05:52:55 +0000 https://appinventiv.com/?p=50452 Continue reading "Digital Transformation in Oil and Gas – How Digital Technologies are Revolutionizing Exploration and Production"

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For over a century, the oil and gas industry has flourished by extracting crude oil from beneath the earth’s surface, driven by resilience, intuition, and powerful hardware. However, the modern era is now dominated by a paradigm shift towards digitalization.

Digital technologies are rapidly infiltrating the oil and gas landscape (no pun intended), revolutionizing how we explore, extract and manage the resources.

As we stand at the cusp of a notable digital transformation in the oil and gas sector, the industry is embracing new technologies to improve operations, enhance efficiency, and cut costs.

Digital technologies like data analytics, artificial intelligence, robotics, and the Internet of Things are transforming the entire oil and gas value chain. This digital revolution isn’t just about upgrading technology but creating value across all business areas.

According to Accenture, 70% of industry leaders see enterprise-wide transformation in the oil and gas industry as detrimental for competitiveness. This will showcase a commitment to reinvention when tackling challenges like volatile prices, environmental concerns, and evolving regulations.

This article will help you understand the role of digital transformation in the oil and gas industry. In addition to this, we will explore how these technological advancements are reshaping the industry’s landscape in the Middle East. So, without further ado, let’s dive right into the details.

collaborate with us to digitally transform your oil and gas business

Understanding Digital Transformation In the Oil And Gas Industry

Digital transformation in the oil and gas industry represents a significant shift in how traditional processes are approached, carried out, and improved. This transformation entails the incorporation of state-of-the-art digital technologies to elevate exploration, production, and overall operational effectiveness.

Simply put, oil and gas digital transformation signifies a strategic integration of cutting-edge digital technologies at every stage of the value chain.

One of the major objectives of digitalization in the O&G sector is to improve operations by utilizing smart sensors and data analytics for real-time monitoring. This approach enables efficient equipment maintenance and maximizes production process efficiency.

Additionally, the integration of automation and robotics in the industry not only enhances efficiency but also takes over repetitive tasks, leading to increased precision and allowing human expertise to focus on strategic decision-making.

Furthermore, cutting-edge AI technology examines operational data to proactively detect potential hazards, protecting the miners from accidents while keeping a safer environment. This significant influence also extends to the exploration stage, as advanced seismic surveys and data analysis methods help in uncovering concealed reservoirs, enhancing the efficiency and precision of exploration efforts.

According to a McKinsey survey, digital technologies have proven to be highly beneficial in the oil and gas sector. Major players in the industry are utilizing digitization to lower costs, increase production, and optimize efficiency throughout the value chain. These companies are now striving to integrate technology-driven operations into every aspect of their business.

To do so, they must enhance their workforce’s capabilities and redesign their information infrastructure, all while ensuring that their digital initiatives provide tangible value. This strategic shift highlights the industry’s dedication to fully harnessing the potential of digital advancements for long-term success.

Another report from Technavio states that the digital transformation in the oil and gas industry is expected to reach a valuation of $68.64 billion in 2028, witnessing a CAGR of 16.73% between 2023 and 2028. The increasing market size can be attributed to the increased investments, mounting pressure to enhance operational efficiency, and the escalating demand for advanced technologies in exploration activities.

Global digital transformation market size in the oil and gas industry

Incorporating digital transformation services in the oil and gas industry is not only bound to increase overall efficiency but also proactively ensures safety and drives precision across exploration efforts. As industry leaders embrace digitization, this shift is more than a technological upgrade; it’s a commitment to unlock the digital potential for enduring success.

Major Challenges Faced by the Oil and Gas Industry

From complex drilling processes to hazardous environments and communication gaps, the oil and gas industry faces multiple challenges. Let us understand them in detail below:

Multiple Challenges Faced by Oil and Gas Sector

Market Volatility

The oil and gas industry faces the challenge of dealing with unpredictable shifts in commodity prices. These fluctuations can significantly affect their earnings and financial stability. As a result, there’s a need for flexible strategies that can swiftly adapt to market changes, ensuring continued profitability.

Environmental Regulations

Stringent environmental regulations usually pose financial and operational challenges to the oil and gas industry. This further requires substantial investments in sustainable practices. It is vital for companies to strike a balance between meeting environmental standards and maintaining cost-effectiveness.

Regulatory Complexity

Adapting to changing regulations and locational uncertainties presents challenges in strategic planning and long-term investments for the oil and gas industry. Skillful management of regulatory changes is vital to maintain compliance and minimize operational risks.

Operational Complexity

Exploration and drilling in the oil and gas industry are complex and require precision. These processes involve the use of heavy machinery and rely heavily on accurate data. Challenges like long drilling periods, the potential for inaccurate well placement, equipment downtime, and high exploration costs contribute to operational complexities in the industry.

Accidents and Hazardous Environment

In the downstream sectors, major risks involve accidents caused by heavy machinery and health issues due to hazardous gas release. Accidents can be prevented with proper measures, resulting in disruptions, health complications for workers, environmental pollution, and vandalism that impacts the supply chain.

Poor Visibility

When it comes to facilitating oil and gas digitalization, it’s essential to see clearly into operations for better decision-making. However, many companies lack complete insights, especially in refining and transportation. This transparency gap makes it challenging to follow work ethics and safety rules, affecting overall efficiency.

Communication Gaps

Communication challenges in the oil and gas sector are a persistent issue, affecting engagements with suppliers, vendors, and customers. Limited infrastructure in the sector leads to frequent disruptions in communication between managers and field technicians. The integration of advanced monitoring technologies has the potential to greatly improve communication reliability, thereby enhancing overall operational efficiency.

[Also Read: How is Digital Transformation Shaping Customer Experience]

Aging Infrastructure

Certain areas face challenges with outdated infrastructure, demanding substantial investments in upgrades and technological advancements. Modernizing infrastructure is vital to guarantee reliability, efficiency, and adherence to changing industry standards.

[Also Read: How We Solve the Digital Transformation Challenges Pulling Your Business Down]

The Technological Impact: Transforming the Oil and Gas Landscape

As the oil and gas industry embraces emerging technologies, it undergoes a fundamental shift towards digital transformation. Let us see how these technologies are facilitating digital transformation in the oil and gas industry, addressing existing challenges and opening new avenues for efficiency, sustainability, and competitiveness in an evolving energy landscape.

Data Analytics and Artificial Intelligence

In the digital transformation of the oil and gas industry, data analytics and AI play key roles. Advanced analytics tools can process large amounts of data, providing valuable insights that make decision-making processes more efficient. On the other hand, AI algorithms can analyze operational data to predict equipment issues, optimize production, and improve overall efficiency.

[Also Read: How is AI in Business Bringing Transformation? A Complete Guide]

Robotics and Automation

Robotics and automation technologies can greatly improve safety and operational efficiency, further facilitating oil and gas digital transformation. Drones can be utilized for aerial inspections of pipelines and facilities, reducing the necessity for manual inspections in dangerous environments. Automated systems handle routine tasks, freeing up human resources to concentrate on more strategic responsibilities.

Internet of Things (IoT)

The Internet of Things can revolutionize digital transformation in the oil & gas industry by creating a vast network of interconnected devices and sensors. These smart sensors provide real-time monitoring, allowing for proactive maintenance and reducing downtime. With IoT, businesses can gain improved visibility into their operations, leading to better decision-making and optimized resource utilization.

Augmented Reality (AR) and Virtual Reality (VR)

AR and VR technologies can revolutionize training, maintenance, and field operations. Immersive simulations offer lifelike training experiences, which not only shorten the learning process but also enhance safety. Moreover, AR overlays can be employed to provide guidance during maintenance procedures, resulting in improved accuracy and efficiency.

Blockchain Technology

Blockchain technology in the oil and gas sector can offer more than just transactional efficiency. It can provide a foundation of trust, transparency, and security throughout the supply chain. This ensures that every step in the complex process is authentic and resistant to fraudulent activities. The integration of blockchain technology is a key enabler for oil and gas digitalization, enhancing operational efficiency and fostering innovation across the entire industry.

Cloud Computing

Cloud computing can revolutionize collaboration and data sharing in the O&G industry by providing seamless access to centralized data repositories. This can greatly enhance project management efficiency, enabling real-time collaboration and secure storage of sensitive information.

Edge Computing

Edge computing plays a crucial role in the digital transformation of the oil and gas industry. It can help address the challenges of data processing and latency by bringing computational resources closer to the data source.

Furthermore, edge computing not only addresses data processing challenges but also plays a pivotal role in the ongoing technology transformation for oil and gas. By bringing computational resources closer to the data source, it contributes to enhanced operational agility and efficiency in the industry.

Industrial 5G

Industrial 5G can enable remote operations and control, minimizing the need for physical presence on-site. This allows operators to oversee and manage vital infrastructure, such as pipelines and drilling equipment, remotely, resulting in enhanced operational efficiency and safety measures.Embracing the potential of digital technology in oil and gas, Industrial 5G serves as a cornerstone for advancing operational capabilities.

How Can Businesses Accelerate Digital Transformation in the Oil and Gas Industry

When it comes to operational excellence, the oil and gas industry is leveraging digital transformation to navigate the related challenges and seize opportunities for growth. Let’s explore multiple ways to accelerate digital transformation in detail below:

Embrace Cloud-Native Solutions

Adopting cloud-native solutions can act as an important element that can accelerate the digital transformation in the oil & gas industry. The utilization of cloud platforms plays a crucial role in achieving seamless integration, storage, and accessibility of data. This approach empowers organizations to dynamically scale resources, improve collaborative efforts, and get actionable insights from extensive datasets.

Foster a Culture of Innovation

Establishing a culture of innovation within the organizational framework is essential for digitalization in the oil and gas sector. Encouraging employees to embrace emerging technologies, fostering collaboration, and offering pathways for continuous learning are vital components.

It is vital to understand that cultivating innovation-driven mindsets can help in the easy adoption of cutting-edge solutions, driving efficiency and enhancing competitiveness. Furthermore, embracing technology in the oil and gas industry is pivotal for staying at the forefront of innovation and ensuring sustained growth in a rapidly evolving landscape.

Strengthen Cybersecurity Measures

As digital adoption expands, fortifying cybersecurity measures becomes paramount. The interconnected nature of digital systems in the oil and gas sector necessitates robust cybersecurity frameworks. Ensuring the integrity, confidentiality, and availability of critical data safeguards operations against evolving cyber threats.

[Also Read: Cloud Application Security: Protecting Your Data in the Cloud]

Leverage Digital Twins for Asset Management

Digital twins present a transformative approach to asset management, helping facilitate oil and gas digital transformation. Generating digital replicas of physical assets makes way for real-time monitoring, performance analysis, and predictive maintenance. This helps enhance asset reliability, extend life cycles, and optimize resource allocation.

Collaborate with Technology Partners

Collaborating with technology partners, such as Appinventiv, accelerates the adoption of innovative solutions while facilitating digitalization in the oil and gas sector. Engaging with specialized technology providers brings domain expertise and expedites the development and implementation of tailored digital solutions.

Real-World Use Cases of Firms in The Middle East Leveraging Digital Transformation

In the dynamic landscape of the Middle East, various firms in the oil and gas sector are actively harnessing digital transformation to revolutionize their operations. Let us look at them in detail below:

Real-World Examples of Oil and Gas Companies Incorporating Digital Transformation in Their Operations

Exxon Mobil

ExxonMobil has embraced predictive maintenance strategies to proactively address equipment failures and minimize downtime across its expansive portfolio of upstream, midstream, and downstream assets. As the largest non-government-owned company that has also invested in the ME, ExxonMobil employs various predictive maintenance technologies, including vibration monitoring, thermography, lubricant oil analysis, and ultrasonic testing, as highlighted across multiple reports. By investing in digital transformation in the oil & gas industry, the firm has been able to propel into a new era of productivity, safety, and profitability.

Saudi Aramco

As one of the largest oil and gas companies globally, Saudi Aramco has been actively exploring digital technologies to enhance its operations. The organization has embraced digital twin technology to optimize asset performance. According to the firm, their oil and gas digital transformation initiatives have resulted in increased production, accompanied by an 18% reduction in power consumption, a 30% decrease in maintenance costs, and approximately 40% shorter inspection times.

ADNOC (Abu Dhabi National Oil Company)

ADNOC prioritizes digitalization to optimize its operations, initiating multiple initiatives related to artificial intelligence, data analytics, and the Internet of Things (IoT). The company’s commitment to leveraging digital technologies showcases its dedication to enhancing efficiency and competitiveness in the oil and gas sector.

Real-World Examples of Oil and Gas Companies Incorporating Digital Transformation in Their Operations

How Can Appinventiv Help You Leverage the Digital Transformation?

It is vital to understand that the oil and gas industry is experiencing significant technological advancements that contribute to enhanced efficiency, productivity, and sustainability. From digitalization and automation to advanced exploration techniques, robotics, and much more, these advancements are shaping a more efficient and sustainable energy landscape.

Now, in this rapidly evolving landscape, embracing digital transformation in the oil and gas industry is no longer a choice but a necessity. Our dedicated oil and gas development services can help you propel your operations into the future.

With years of experience in integrating IoT, data analytics, blockchain, and AI, we ensure that your digital transformation journey is built on the foundations of the most advanced and effective solutions. Our experts are capable of developing bespoke digital oil and gas solutions that can align with your specific needs, whether it’s streamlining operations, enhancing safety protocols, or optimizing resource management.

Remaining at the forefront of technological advancements, our services can guarantee that your digital transformation journey is not a one-time occurrence but a continuous process that keeps your operations ahead of the curve.

Get in touch with our experts to transform your business operations while maintaining integrity and security.

FAQs

Q. How is technology changing the oil and gas industry?

A. Technology is revolutionizing the oil and gas sector through digitalization, automation, and advanced exploration methods. The industry is adopting smart sensors and AI-driven analytics for real-time monitoring, as well as robotics, to enhance safety and efficiency. These technological advancements are reshaping traditional processes and propelling the industry toward increased innovation and sustainability.

Q. How does the oil and gas industry benefit from incorporating renewable energy in its digital transformation efforts?

A. Digital transformation in the oil & gas industry is being supported by the integration of renewable energy sources. By utilizing technologies like solar and wind power, the industry can decrease its environmental impact and improve energy efficiency. This shift aligns with global sustainability initiatives.

Q. How can the oil and gas industry manage the costs associated with digital transformation?

A. Managing the costs of digital transformation in the oil and gas sector requires strategic planning, prioritization of key initiatives, and the use of technologies that offer long-term value. By establishing clear budgets, prioritizing cost-effective solutions, and regularly assessing the return on investment, companies can effectively navigate the financial aspects of their digital transformation journey.

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Defying Economic Downturns: The Success of Companies Founded During Recession https://appinventiv.com/blog/successful-companies-started-in-recession/ Wed, 08 Feb 2023 09:53:41 +0000 https://appinventiv.com/?p=42151 Continue reading "Defying Economic Downturns: The Success of Companies Founded During Recession"

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The prolongation of bear market for investments paints a harsh picture of the future, as the specter of an economic slowdown and a probable recession looms large over businesses.

Despite the uncertain future, many of the world’s greatest companies were built during recessionary times. While some experts are advocating caution and retreating, others are of the opinion that economic downturns can present the most opportune moments for growing a business.

Undeterred by the recession, many startups have seen tremendous success and growth, a fact which is encouraging for entrepreneurs and the general economy alike. Their success can be attributed to both the economic climate and the way that the founders have adapted to it.

Even The Great Depression of the 1930s was a difficult time for businesses of all sizes. Despite the economic downturn, some companies founded during the great depression, like American Airlines, HBO, and Microsoft, are the beacon of technological and entrepreneurial success today.

Many of the other major businesses’ success stories started with uncertainty or a low point in the economy. It simply means they were able to take control of the situation and realize their visions, even in the time of adversity.

The success of recession-born startups is a testament to the creativity, drive, and ambition of entrepreneurs, which further represents that even in times of economic strife, there is still potential for success and growth.

Contact us for realize your visions into a recession-proof business

It is vital to understand that having the right technology and resources can help entrepreneurs mitigate the risks that are originated from an economic downturn. A digital innovation partner, through careful planning and innovative strategies, can help the startups survive or even thrive while emerging as the famous recession-proof businesses. (Read here how to make your business recession-proof)

The businesses originating successfully at the times of a worldwide recession primarily tells us that even an economic downturn can help us tread the waters strongly if we have a strong enough business vision.

This article will reflect on a few unicorns that were bred at the time of the subprime crisis of 2008. These companies founded during the recession will help you understand how economic downturns, as well as market upheavals, give rise to new startup journeys where a battalion of entrepreneurial leaders will be created.

Before diving into the details of the unicorns that have successfully excelled even during a recession, let us first help you understand a few reasons why you shouldn’t hesitate in building your own product during an economic downturn.

4 Reasons why a recession is a right time to start your business:

Beginning a business during a recession can be a challenging endeavor. Nonetheless, in hindsight, it may prove to be the most beneficial decision one could make as an entrepreneur. With the right strategies and dedication, a business can survive and thrive in a recession. Therefore, taking risks associated with starting a business in a downturn is essential, as the potential rewards may be worthwhile.

Less competition

During an economic downturn, businesses’ investments seem to decrease, and the market starts to fold. This is the perfect moment to strike with an exceptional product that resonates with your brand’s vision.

Since the competitors will be pulling back, you will have an open field to gain market share without spending vast amounts on marketing and advertising. The weakened competition will help you set a foothold in the market while paving the way for you to learn and avoid the mistakes made by your competitors.

Capturing customer attention

Recession makes it easy to capture the attention of your target customers, as major businesses will shut their doors, and customers will look for alternatives. Your new startup can now offer them the value they seem to find in this closing economy. Your business strategy during this time should be to act as a purveyor of information that allows your target customers to make better financial decisions.

Better rates

When the economy is weak, prices tend to decrease, prompting businesses to remain competitive by offering better deals. This can be advantageous to a startup like yours, as you can acquire necessary items for lower prices. For example, vendors may be willing to negotiate on office rental space and furniture, resulting in more favorable terms for you.

Easy access to a talented pool of experts

A dedicated product development agency with a broad range portfolio in helping startups succeed is difficult to find when the industry is booming. During an economic downturn, the slow competition will help you hire an exceptional digital partner capable of working as per your custom business requirements, that too on a cost-effective budget. The financial gains offered by your partnership will be a win-win situation for all parties involved.

These are a few reasons why the recession is the right time to start your own business. Let us now take a look at a few unicorns of the world that originated during a recession.

7 successful startup companies founded during the recession of 2008:

This list of companies founded in the 2008 recession has been curated keeping in mind their entrepreneurial journey and how their unique and recession-proof business ideas defied investor expectations while emerging victorious and strong even during uncertain times.

Companies that grew during the 2008 recession

WhatsApp

WhatsApp is a multi-platform messaging and voice-over IP (VoIP) service owned by Facebook and is one of the most famous companies founded during the recession in 2009. The company successfully offered a free, simple, and reliable messaging service that could work on any smartphone or computer, regardless of the operating system.

During the subprime crisis of 2008-2009, WhatsApp was able to capitalize on the growing trend of people using their smartphones for communication. The company’s founders recognized that while people were cutting back on their expenses, they were still using their smartphones to stay connected with friends and family.

In 2014, Facebook acquired WhatsApp for $19 billion, making it one of the tech industry’s largest acquisitions. The acquisition allowed WhatsApp to continue growing and expanding its user base and helped increase the company’s visibility and reach.

One of the key takeaways from WhatsApp’s business model is the importance of understanding and addressing consumer needs which further helped it emerge as a business that survived recession. By providing a simple, reliable messaging service that was free to use, WhatsApp could appeal to a wide range of users, even during a recession.

Being one of the companies that started during a recession, WhatsApp’s success is a testament to the power of understanding its target audience, providing a valuable service, and being transparent about data collection practices. It also tells us that being acquired by a giant like Facebook or Google can help the startups founded in recession achieve their global reach.

[Bonus Read: How To Determine WhatsApp Development Costs: A Complete Guide]

Uber

Uber is another one of the successful companies founded right after the market crash of 2008. Travis Kalanick and Garrett Camp launched the transportation network business by the name Uber in 2009. The company achieved success by offering a ride-hailing service that connects riders with drivers through a mobile app.

During the subprime crisis of 2008-2009, many people were looking for ways to save money on transportation. Uber’s focus on providing a convenient and affordable alternative to traditional taxi and car rental services made it an attractive option for many consumers.

Additionally, by using a digital platform and mobile app, Uber was able to streamline the transportation experience, making it easy for riders to request and pay for rides and for drivers to find and accept fares.

[Also Read: How to Develop an Uber Clone App using Location Based Services?]

In addition to its focus on convenience and affordability, Uber also made sure to prioritize safety and customer service. The company has implemented several safety features, such as background checks for drivers and in-app emergency assistance, to ensure the safety of riders and drivers. Uber offers 24/7 customer support and a rating system that allows riders to rate their drivers and provide feedback.

Being one of the startups founded in the recession, Uber’s success can be attributed to its focus on convenience and affordability. This helped the transportation app to appeal to a wide range of consumers, even during a recession.

If you wish to learn more about the revolutionary transportation app, check out our blog post titled: How Uber Works: Breaking down the Uber Business and Revenue Model

Airbnb

Airbnb

Airbnb is an online marketplace for short-term lodging that was founded in 2008 by Brian Chesky, Joe Gebbia, and Nathan Blecharczyk. Being one of the companies that started during a recession, AirBnB succeeded by connecting travelers with people with extra space to rent out.

During the Great Recession of 2008-2009, many people sought ways to save money on travel expenses. Airbnb started during the recession and focused on providing a more affordable alternative to traditional hotels, making vacation rentals an attractive option for many consumers.

[Also Read: How Much Does Airbnb Like App Development costs?]

By using a digital platform and online marketplace, Airbnb was able to connect travelers with hosts and streamline the lodging experience, making it easy for travelers to find and book lodging and for hosts to rent out their space. In addition to its focus on affordability, Airbnb also made sure to prioritize safety and customer service.

Being a proud member of recession-era success stories, Airbnb’s raised $1 billion in investment funding from Silver Lake and Sixth Street Partners in April 2020. The success of the organization is a testament to the power of understanding its customers and leveraging technology.

For more information on the most preferred hospitality app, check out our blog post on Airbnb’s Business Model & Revenue Source.

Pinterest

Pinterest is another one of the famous companies founded during the recession. It is a popular social media platform where users can discover, save and share visual content such as images and videos. Founded in 2009 by Ben Silbermann, Paul Sciarra, and Evan Sharp, Pinterest became known for its innovative approach to content discovery and curation.

Amid the 2009 financial crisis, Pinterest found success by focusing on its core product offering and user engagement. The platform offered users an engaging and inspiring escape during a time of uncertainty and stress. By providing a platform where users could discover new ideas and interests, Pinterest stood out from other social media platforms and attracted a large, active user base.

From a business perspective, Pinterest’s success can be attributed to several key factors. First, the company’s focus on user-generated content fostered a sense of community and engagement among users. Second, Pinterest’s unique approach to advertising and monetization allowed it to generate significant revenue without compromising the user experience.

The company used targeted advertising, affiliate marketing, and sponsored content to generate revenue while providing valuable information to users. Finally, Pinterest’s commitment to protecting user privacy and data has helped it maintain trust and credibility with users.

If you too are looking to leverage from an app like Pinterest, check out our blog on How Much Does Pinterest Like App Development Cost?

Slack

Slack is one of the popular communication and collaboration startups founded during the recession that has transformed the way organizations communicate and work.

During the 2009 financial crisis, Slack found success by filling a gap in the market for an efficient and effective communication tool for remote teams. With many companies shifting towards remote work due to the economic downturn, Slack’s focus on making remote collaboration seamless and effortless resonated with businesses and professionals who were seeking a more efficient way to communicate and collaborate.

[Also Read: What are the Elements for Interactive Chat Bots Apps]

Known as one of the successful recession-born startups, the company’s focus on user experience and ease of use has allowed it to attract and keep a large user base. Secondly, Slack’s integration with other popular tools and services, such as Google Drive and Trello, has made it an indispensable tool for organizations. The company’s commitment to constantly improving its product and adding new features has helped it to remain relevant and competitive in a rapidly evolving market.

Slowly unfolding as a recession-proof business, Slack’s success can also be attributed to its strong focus on customer success. The company has a dedicated team of customer success managers who work closely with clients to ensure that they are getting the most value from the platform.

Venmo

Venmo

Venmo is a mobile payment platform that emerged as one of the triumphant companies started during a recession. It has revolutionized the way individuals transfer money to each other.

In the 2009 financial crisis, Venmo paved the way to success by providing a simple and convenient solution to a common problem – transferring money to friends and family. With many individuals struggling financially during the recession, Venmo’s focus on making money transfers quick and hassle-free resonated with a large user base and made it come out as a recession-proof business.

[Bonsu Read: A Quick Guide to How to Build a P2P Payment App Like Venmo]

There are multiple factors that contributed to the success of this business that survived the recession. Firstly, the company’s focus on mobile and its integration with popular social media platforms, such as Facebook, has allowed it to attract and retain a large user base. Secondly, Venmo’s innovative approach to payments, including its use of social media-style feeds to display transactions, has made it a standout player in the crowded payments space.

Finally, Venmo’s success can also be attributed to its strong focus on security and privacy. Being one of the companies that started in recession, the company has robust security measures in place to protect user data and transactions, and it is transparent about its security practices, which has helped it build trust and credibility with its users.

Emerge as a global leader in the FinTech ecosystem

Instagram

Instagram is a popular recession-proof business that survived the economic downturn from 2007 to 2009. The photo and video-sharing platform has transformed the way individuals and businesses share and consume content online. Founded by Kevin Systrom and Mike Krieger in 2010, Instagram quickly gained popularity among users for its simple and intuitive interface, as well as its focus on visual content.

In the aftermath of the 2009 financial crisis, Instagram found success by providing a new and engaging platform for users to share and discover visual content. With many individuals and businesses looking for ways to connect with their audiences online, Instagram’s focus on beautiful, high-quality content and its ability to reach a large and diverse user base made it a valuable tool for marketers and businesses.

Being one of the recession-proof companies, Instagram’s focus on mobile and its integration with popular social media platforms, such as Facebook, has allowed it to attract and retain a large user base. Its use of algorithms to curate content and its innovative features, such as filters and stories, have further helped it to remain relevant and competitive in an ever-evolving market.

Instagram is one of the recession-proof tech companies whose success can also be attributed to its strong focus on community and collaboration. A splendid example of recession-born startups, the platform has a large and active user base, and its focus on connecting users through shared interests and passions has helped it to foster a sense of community and engagement among its users. Regarded as one of the tech companies founded during the great recession, Instagram has established itself as a leader in the social media and visual content-sharing space.

[You may also be interested in reading How much does it Cost to Develop App like Instagram]

The Final Note

Companies that started during recession had the strategic mindset of adapting to the shifting consumer needs and priorities and came out with flying colors during and after the recessionary period. Jumping to 2023, building a new business that survives a recession is possible if you have a vision that is capable of filling the gap created by an economic downturn.

Appinventiv is an innovative digital transformation services company that can help you put things into perspective while guiding you on the right path to emerge stronger and better during this economic downturn. Our digital product development services can prepare you for a long-term ascendancy, no matter what the latest economy throws your way.

Our developers are capable of integrating the latest technologies and use out-of-the-box engineering methods to give your businesses a scalable and reliable edge in these demanding times.

Get in touch with our team if you wish to embark on your entrepreneurial journey and emerge as a business that has survived the recession.

FAQs

Q. What are the companies that grew during the 2008 recession?

A. The companies that grew during the 2008 recession include the likes of Instagram, WhatsApp, Uber, Cloudera, Slack, and more. These organizations were able to fill in the gaps created due to an economic downturn and emerge successful in their vision despite all the exigent circumstances.

Q. Which industries were hit hardest by the 2008 recession?

A. The industries hit hardest by the 2008 recession include retail, restaurants, travel, hospitality, service providers, real estate, & manufacturing. Thus, it is vital to have a product that is capable of treading the waters and offers a unique view of the entire economic ecosystem.

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How to Overcome Challenges by Implementing Technology in Supply Chain Management https://appinventiv.com/blog/technology-in-supply-chain-management/ Tue, 30 Aug 2022 12:34:08 +0000 https://appinventiv.com/?p=38639 Continue reading "How to Overcome Challenges by Implementing Technology in Supply Chain Management"

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Digitalization is visibly transforming almost every space, but perhaps the biggest impact that the concept is making is in the logistics and manufacturing sectors.

Standing on the edge of growing globalization, elevated product complexity, and ever-changing customer demands, companies are using an advanced set of technology in the supply chain to expand their business innovation.

The recent pandemic and war situations have brought an imbalance in the demand and supply of goods, thus affecting the supply chain technology globally. But these dire situations have also elevated the need for companies to embrace tech-led supply chain management solutions to handle the challenges, as the probability of lockdowns or another war can’t be overlooked.

With companies getting cautious about an unpredictable future, it is not surprising to see them investing in intelligent supply chain optimization technologies. According to Gartner, by 2023, 50% of global eCommerce companies will invest in AI, a real-time supply chain, and advanced analytical solutions.

An investment they want to make for solving the pestering issues of the global supply chain disruption.

Problems in the current supply chain technology

Even though the current economic situation accelerated the adoption of digitalization in the supply chain, it also brought several lacks on the surface. A revelation that forced pivotal roles of information technology in supply chain management.

1. Material and labor shortages

2020-21 saw multiple layoffs while quarantine put the global market in flux. Leaders are now not just facing delegation issues but are also finding it difficult to fill key positions in the procurement and supply chain ops roles.

According to the Institute of Supply Chain Management report, every crucial commodity – human and material – is scarce or expensive, leading to complexities and shortages in the industry. A shortage that calls for the inclusion of next-gen technology in supply chain management.

2. Increasing freight costs

In 2021, intermodal transport grew to a massive extent while the spot prices also doubled; for example, the price change looked like this –  reefer (+25%), van (+18%), and flatbed (+27%). Moreover, the air and sea freight prices have also skyrocketed, making it challenging for companies to move freights at high capacity. This has led businesses to invest in high-end logistics and supply chain technology to find the most cost-effective solutions.

3. Port congestion

In the past two years, there have been long wait times for ships coming into ports around the world. Last year, in October 2021, more than 50 container ships got amassed just outside of Los Angeles and Long Beach for unloading cargo from China. Gridlocks like these, specifically at the overseas port, cause delays as the ships look at obtaining cargo. Such bottlenecks on both ends lead to additional time in importing-exporting operations, which disrupts the domestic supply chains.

While the congestion in ports is not a new issue, the National Customers Brokers & Forwarders Association of America (NCBFAA) predicts that 2022 might witness long wait times and supply chain blockages. And in response to this, we will see greater use of technology in supply chain management.

4. Limitations in demand forecasting

While the worldwide shutdown in 2020 affected the supplier network data, 2021 witnessed a sudden adoption of digitalization efforts. This resulted in zero benchmarks for the supply chain leaders to work around, thus leaving scope for the adoption of global supply chain technology.

With the unprecedented demand growing even today, addressing them continues to be an issue. To solve this, the leaders are relying on the present-day data to predict the year ahead and set benchmarks from inventory to pricing and budget.

Advance your supply chain innovations using digital solutions

So these are the top challenges that the supply chain industry continues to follow even after the COVID-driven digitalization. The solution to these lies in using a range of new technology in the supply chain. Let us look into them next.

The most impactful set of information technology in supply chain management

Benefits of digitalizing in supply chain

Technology in the supply chain is fast changing. What once used to be restricted to paperwork and excels is today using smart technologies like AI, Internet of Things (IoT) , Blockchain, RPA, etc., to make the processes efficient and transparent. Let us get down to the list of technologies and how they are helping to solve the challenges in supply chain management.

IoT

With IDC forecasting double-digit annual growth in global IoT spending in 2022, the supply chain industry is seeing a massive opportunity in the global supply chain technology, specifically in censored and connected things like shipping containers, goods, and warehouse stations.

It can be expected from manufacturers and transportation companies to spend on IoT deployments, specifically for supporting the manufacturing operations and management of production asset monitoring and management of freight fleet.

By enabling location tracking, monitoring the weather conditions, traffic patterns, etc., businesses will be looking at combining IoT and artificial intelligence in supply chain management for a range of use cases. For example, at the back of this information, the suppliers can reroute the delivery to a nearby distribution center or dispatch a repair crew to address issues in real-time.

If you are looking to understand IoT in supply chain in detail, check out our latest blog post on IoT In Logistics And Supply Chain – Benefits, Use Cases & Challenges

Blockchain

Global Blockchain Market in Supply Chain Industry

It will be impossible to talk about global supply chain disruption without talking about blockchain. The technology works on an immutable set of transactions, which is best suited for tracking the origin of goods and establishing trust in supplier information and supply chain processes.

Blockchain in supply chain management, at the back of its immutability factor, establishes the audit trail, which is much more efficient than traditional tracking approaches like email or book-keeping.

As a result of this, the biggest blockchain in supply chain example lies in enabling track-and-trace use cases that help businesses look into the chain of goods’ custody. This, in turn, helps find counterfeit items and fraud instances, highlight the at-risk suppliers, ensure that the regulatory requirements are met, and build transparency around the origin and goods’ movement. All of this makes blockchain technology in the supply chain one of the most profitable investments in the domain.

[Also Read: How can blockchain be used to strengthen the medical supply chain]

AI

Global AI in supply chain market

Every modern supply chain network comes with a massive range of data which helps unlock insights into the otherwise complex global supply chain technology.

By incorporating a combination of technology in supply chain management and logistics like AI, predictive analytics, and machine learning, companies are able to automate their warehouse operations, better their delivery times, manage inventory proactively, optimize the sourcing relationships, and build new experiences which better users’ satisfaction and increase sales.

Using predictive methods and algorithms of artificial intelligence in supply chain, businesses are able to use large data sets and get insights on a microscopic level – all with almost zero human involvement. This is one of the biggest reasons why businesses are using AI as a key supply chain and logistics technology.

Robots and automation

Robots have forever played a key role in supply chain technology. It has been used by the industry for moving materials in the warehouse and for order fulfillment processing. However, as AI pushes the technology to a greater level of sophistication, the machines will now be able to own up to the manual human-driven tasks from picking and packing orders to automated supply chain technology.

The combined capability of humans and robots is leading to large-scale deployments all through automated supply chain management solutions. According to IDC, 65% of the warehouse activities will be using situational data analytics and robots by 2023 to then aid with the optimization of storage, growing the warehouse capacity by more than 20% and lowering the work order processing efforts by half.

Cloud computing

Cloud Supply Chain Market

As the supply chain generates massive amounts of data on a year-on-year basis, AI-powered clouds are being used by businesses to convert that dataset into insights. Cloud computing, when incorporated with artificial intelligence in supply chain management, holds the ability to transform the operations of the supply chain and grow its complexity-managing capabilities.

The impact of technology in supply chain management can be best seen in bringing the Cloud and AI systems together, which makes use of the market indicators and past trends to  achieve the following processes:

  • Powering of the automation process
  • Bettering the supplier selection procedure
  • Getting real-time data on shipments
  • Analyzing the carrier performance
  • Streamlining of the supplier onboarding process
  • Anticipating the operational issues and trends
  • Augmentation of customer support

ways to integrate next-gen technologies into your supply chain

The addition of these technologies in the supply chain domain is leading to a situation where businesses are able to predict demand, make the supply chain process transparent, and lower the delivery timelines. An event that has led to multiple trends showcasing the impact of technology in supply chain management.

Let us look into those supply chain technologies trends as we conclude the article.

The trends of new technology in supply chain

Supply chain disruption is impossible to ignore. The way the industry has shifted in the pre and post-COVID era is remarkable. With technologies like artificial intelligence in supply chain, IoT, cloud computing, robotics, and blockchain in supply chain management marking their entry more prominent in the sector, we are only a few steps behind the complete global digitalization of supply chain.

Here are some trends that Gartner identified in their ‘Supply Chain Digital Transformation’ report.

 trends of new technology in supply chain

These supply chain disruption trends that we saw above are only the surface-level transformation that the space is about to witness in the coming years. With the growing adoption of next-gen technologies in the domain, we will soon enter a time where businesses, especially manufacturing and logistics, will become more efficient.

For the goods-driven sector, it becomes crucial to invest in the right set of technologies – something that supply chain app experts like Appinventiv can help with. We carry extensive experience in digital transformation IT services and engineering around building supply chain solutions.

Our team of development experts understands the ins and outs of incorporating next-gen technologies like AI, blockchain, IoT, and robotic process automation – a specialty we use to transform supply chain processes of multiple industries.

Recently, we worked with a global manufacturer of heavy construction and mining equipment on an intelligent supply chain software which helped them become more responsive towards their client’s needs. Moreover, the process automation facility we added allowed their employees to put their efforts on other aspects of the job instead of mundane activities, thus increasing their productivity and efficiency.

Now that you know how technology in supply chain management can solve pertinent challenges, get in touch with us today and initiate your supply chain journey.

FAQs

Q. How does technology help in supply chain? 

A. The following are some ways that technology in supply chain management comes with several perks:

Real-Time Visibility: Supply chain managers may receive real-time visibility into the movement and status of items, thanks to cutting-edge monitoring technologies like RFID and IoT. This enables better planning, decision-making, and reaction to any disruptions.

Automation and Efficiency: Technology makes it possible to automate many activities, including inventory control, order processing, and logistics, which increases productivity and lowers mistake rates.

Data Analytics and Insights: Technology makes it possible to collect and analyze enormous volumes of data, which gives organizations the ability to learn important things about the functioning of their supply chains, spot bottlenecks, plan out routes more efficiently, and make informed decisions.

Demand Forecasting and Inventory Management: Technology aids in precise demand forecasting, inventory optimization, stockout prevention, and carrying cost reduction through data analysis and predictive algorithms.

Enhanced Order Tracking: Technology makes it possible for real-time updates, individualized customer interactions, and enhanced order tracking, which improves the entire customer experience and satisfaction.

Communication and Collaboration: Technologies like cloud-based platforms and collaborative software improve coordination and communication among various supply chain players, enabling seamless collaboration.

Q. How does technology affect supply chain management?

A. Technology has revolutionized supply chain management by automating processes, improving visibility, enabling real-time data analysis, enhancing communication, and optimizing decision-making. This streamlining of operations increases efficiency, reduces costs, enhances collaboration, and improves customer satisfaction.

As a result, businesses can achieve a more agile, resilient, and competitive supply chain ecosystem. Embracing technology in supply chain management is crucial for staying ahead in today’s fast-paced business environment. Consider integrating technology solutions into your supply chain to unlock these benefits and drive success. Connect with a leading professional IT consulting services provider to get the best consultation on embracing technology for your supply chain business.

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How to recession proof your business? (Hint: Invest in technology) https://appinventiv.com/blog/recession-proof-your-business/ Fri, 05 Aug 2022 04:45:08 +0000 https://appinventiv.com/?p=38035 Continue reading "How to recession proof your business? (Hint: Invest in technology)"

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With the looming threats of recession in the global economy, all the major developed countries are bracing for economic hardships, including the United States and most of the European countries. In October 2022, chief economist of the International Monetary Fund, Pierre-Olivier Gourinchas, mentioned in an IMF blog, “the 2023 slowdown will be broad-based, with countries accounting for about one-third of the global economy poised to contract this year or next. The three largest economies, the United States, China, and the Euro area, will continue to stall.”

A similar sentiment was observed in Davos during the annual meeting of the World Economic Forum. In World Economic Forum’s Chief Economists Outlook, January 2023, the WEF survey found that “Almost two-thirds of economists surveyed by the World Economic Forum expect there will be a recession in 2023.”

As an entrepreneur or a business head, how can you create a recession proof business? How do you keep your business ahead of the curve even when the market slows down? 

The answer to ensuring the survival and sustainability of your startup or enterprise lies in the fourth industrial revolution. Rapid industrialization has always propelled the world out of a stagnated market, which translates to digital transformation in the 21st century. 

By embracing technology, you can make your business recession proof and secure your future. Before delving into this recession proof digital transformation, it is vital to understand how the recession affects your business.

recession proof business

How Recession Impacts Your Business Operations

More often than not, recession in any major developed economy sends ripples across the globe, thanks to the ever-more interconnected and globalized world. With the global economy headed for a slowdown, businesses all across the globe, big or small, will feel its impacts in ways that are mentioned below. 

Sales

During a recession, people spend money on essential goods. This impacts the sales of businesses across the board. The aggregate demand for products and services declines, translating into a drop in sales. Depending on the duration, companies might face bloated inventories. 

Capital 

With the decline of money circulating in the economy, raising capital becomes an increasingly daunting task during a recession. Venture capitalists, investors, and money markets stay skeptical of issuing capital, and small businesses find it challenging to stay afloat with limited means. 

Workforce

With less capital to work with, businesses often have to decide to cut down on their workforce. As harsh as it is, we are already seeing this play out in tech giants like Twitter, Meta, Microsoft, and Google. And this trend we may witness throughout 2023 as predicted by industry experts. 

Cybersecurity challenges

Loss of revenue due to cyberattacks in US

Data released by Internet Crime Complaint Center (IC3) of the United States clearly shows that during the subprime crisis of 2008, online crime complaints rose significantly during the recession’s peak. IC3 received a total of 336,655 complaints in 2009, an increase of 22.3 percent as compared to 2008. The total monetary losses associated with online fraud ballooned to $559.7 million, more than double the previous year’s $265 million.

A direct attribution can be linked to the lack of money circulating in the market, pushing more people towards illicit and fraudulent activities to keep themselves afloat. Therefore, companies face significant challenges on the cybersecurity front, and with limited capital to secure the digital infrastructure, the challenge becomes all the more real. 

However, that being said, there are ways to navigate these economic downturns, and businesses can make themselves resilient and secure to such cybersecurity concerns. Cloud computing is one such technology that provides enhanced security to businesses, making them immune to cyber threats.

The idea of making a business recession-proof

Although the current recession has been anticipated for quite a few months now, that it will actually hit was a surprise for many. Organizations worldwide are grappling with the uncertainty of whether it will persist, worsen, or recede. To ensure your business is resilient to recessionary conditions, your priority should be to prepare for disruption and to recover.

Creating a recession proof business means making it shock-resistant, allowing it to experiment with innovations, and equipping it to capitalize on the eventual upswing.

One of the most effective strategies for businesses to survive, recover, and prepare is to continue investing in technology. Your business will likely come out on top by making informed investments in the right technology and services. This is because remote capabilities, social distancing, and digital investment expansion have replaced traditional survival tactics.

Especially during challenging times, emphasizing digital transformation helps businesses navigate challenges smoothly and efficiently. There are specific pain points that this digital transformation addresses; some of those are:

  • Limited sales professionals due to remote operations increase the need for digital tools and systems to maintain the workflow 
  • Increasing demand for remote internal capabilities due to insufficient workforce 
  • Increased threats arising out of a lesser workforce to maintain the servers

According to a Harvard business review study, services running on technology investments such as smart healthcare, automated supply chain and logistics, Fintech, and intelligent education services are still in high demand since they are prepared for the change. 

Therefore, technology investment can help you thrive in a recession, making your business recession proof and sustainable. Let us understand how investing in the right technology can help you create a recession proof business.

[Also Read: Defying Economic Downturns: The Success of Companies Founded During Recession]

What are the technologies that help you make your business recession-proof?

Advancements in technologies such as AI/ML, Internet of Things (IoT), Cloud computing, Big Data, Blockchain, etc., have provided organizations with low-cost solutions to strategic business challenges while yielding higher ROI than ever before. 

Some technologies build a robust architecture for businesses while streamlining workflows and improving efficiency. Investing in some or all of these technologies can help you stay competitive even during economic slowdowns. Although there are a lot of strategies that you can deploy to make your business recession resistant, the ones that are most trusted are: 

  • Using advanced relationship mapping and management tools such as SRM, SCM, and CRM employing smarter and faster ways to upscale business development
  • AI-powered analytics in the business delivers unparalleled data quality for business insights and market updates
  • Automation solutions eliminate hours of administrative tasks for the workforce leading to increased productivity and time utilization.
  • Intelligent data collection and management solutions provide better ROI in significant investments leading to the best business during a recession.

These applications are a few ways technology can help recession proof your business. But discussing technology is one part of the solution. Let us examine the real-world impact harnessing these technologies will have on your business. 

How exactly does a business become recession proof with technology?

From managing large amounts of data to maintaining and strengthening relations or offering omnichannel customer experience, digital transformation impacts every avenue of your business. Here is a snapshot of what that impact looks like: 

Solidifying customer relationships

Technology has always helped personalize the customer experience and strengthen business-customer relationships. AI trends, software and app development, and modern software systems offer key customer insights that help you stay updated on your users’ demands. Getting a custom CRM developed to generate targeted leads and nurture existing relationships will go a long way for your business, benefiting your business for years to come. 

Improving internal efficiencies 

Rather than cutting services and staff, you can enhance your business’s internal capabilities by choosing suitable business models running on modern technology. Investing in chatbots, remote customer services, eCommerce applications and strategies, and improved logistics can help you serve your customers more efficiently. Moreover, embracing a data-driven culture for complete enterprise digital transformation will make your business make strategic business decisions during the recession. 

Boosting sales and productivity

During a recession, the competition becomes much stiffer, with the same number of companies competing for a smaller pie (of monetary circulation). This results in some organizations needing help to turn leads into customers or acquire leads in the first place. But businesses have found that they could perform better than their peers during economic slowdowns by making strategic investments in technologies such as productivity apps, Enterprise Resource Planning (ERP), and cloud-based development. 

Pro tip: If your business doesn’t operate primarily on the cloud, now is the perfect time to invest in cloud data migration strategies for maximum scalability and agility.

Digital Transformation Agency

Our approach has made organizations recession proof

With nearly a decade of experience, we have hands-on expertise transforming businesses preparing them to be productive and drive better results even during a recession. Here are two such examples:

KFC Screen

When the Americana group got in touch with us, we knew that the business’s scale and complexity would require an ingenious solution. After all, launching 18 mobile applications for five brands in a single year across seven countries is not a walk in the park. But for our enthusiastic team, it wasn’t rocket science, either.

After months of hard work, we built a robust digital ecosystem to support their brands’ need to handle 50,000 orders daily. In the first two weeks of launching the apps on the stores, 15,000 users downloaded them, and consequently, the conversion rate of KFC and Pizza Hut rose by 28% and 30%, respectively. 

Pizza Hut Screen

Similarly, we improved supply chain visibility for a global manufacturer of heavy construction and mining equipment by 60% using AI and analytics solutions. We also designed and developed an intelligent supply chain software solution to help the company be more responsive to its customers’ needs. This resulted in a 30% increase in operational efficiency and a 40% reduction in transport and logistics costs.  

How Can Apppinventiv Make Your Business Recession resistant?

Being at the forefront of digital transformation, we find ourselves extremely lucky to have helped numerous of our clients unlock their digital potential, which was trapped in siloed approaches. Our digital transformation services and solutions drive impactful business benefits, optimizing business processes and automating systems. Looking forward to recession proof/future-proof your business? Get in touch with our experts for consultation.

FAQs

Q. What makes a business recession proof? 

A. There are four characteristics of a recession proof business. A recession proof business is:

  • operational on modern technologies and digital solutions 
  • Capable of providing products and services in demand 
  • Capable of serving customers insulated from downturns 
  • And technically and strategically prepared to adapt to any market needs

Q. How can businesses prepare for a recession?

A. To prepare for the recession in advance, start with investing in adaptable technology and digitally transforming your business process. Technology investment can further help you expand your customer base, cut additional expenses, diversify marketing channels, manage inventory and warehouse, and credit resources.

Q. How do I recession proof my business using technology solutions?

A. During an economic downturn, you can invest in various competency-based technology tools and software systems, customer support solutions, CRM software solutions, premium security software, and remote working solutions to sustain your business. You can talk to our industry experts and adapt technology services accordingly for customized business guidance.

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How can digital twin technology help your business grow? https://appinventiv.com/blog/digital-twin-technology-for-business/ Wed, 30 Mar 2022 04:07:16 +0000 https://appinventiv.com/?p=35013 Continue reading "How can digital twin technology help your business grow?"

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Wouldn’t it be extraordinary if you could easily simulate plans and alternate scenarios for products and services? 

When we craft websites and applications for today’s connected world, it’s important to use tools and technologies that meet the new realities of digital transformation

One such technology is digital twin technology, also considered one of the most essential industry 4.0 technologies worldwide. 

The concept of digital twin technology gives a glimpse of what is happening in your current production and operation line and a prediction of what might happen in the near future. 

Earlier, NASA used the precursor to digital twin technology (a pairing tech) to solve the issue of operating, maintaining and repairing systems when you aren’t near them physically. This was precisely how space enterprises determined the ongoing and upcoming challenges. Today, digital twin technology applications at NASA are used extensively to explore the next-gen vehicles and aircraft. 

Not only tech giants but modern businesses and enterprises use digital twin technology for various reasons, including enhancing ongoing operations, testing new features and products before launching them, training employees, and running services in a virtual world where it is cost-efficient and less complicated to fix any issue.  

Real digital power comes when companies integrate artificial intelligence and machine learning (AI/ML) to analyze the operations model represented by digital twins. With the range of advanced tech solutions in the business landscape, digital twin technology has boosted productivity and efficiency of manufacturing, healthcare, logistics, retail, automotive, aviation, energy, and every possible industry.

In fact, the digital twin market size in the manufacturing and supply chain industry is predicted to reach over 6 billion USD by the year 2025. 

manufacturing and supply chain industry

This would have made you curious about what exactly is the concept of digital twin technology. This article covers every whereabout of the digital twin technology for business and enterprises and how you can leverage digital twin solutions in your everyday operations. Let’s dig in. 

What is Digital Twin technology?

Digital twin technology is a virtual representation of a system or object that spans its lifecycle. The environment created is updated from the real-time data and uses simulation, reasoning, and machine learning to help in decision making. 

In simple terms, it is the spectra of creating a highly complex virtual model, which is the exact twin or counterpart of a physical system. The system could be anything from an engine, car to a bridge. However, keep in mind that the digital twin technology is not an object simulation; it is a digital twin that keeps updating when the new data adds up to the object. 

Modern day organizations use digital twin applications to accomplish various tasks, such as 

  • Visualizing products in use in real-time by real users
  • Refining assumptions with predictive analytics
  • Managing linkage and complexities within systems-of-systems
  • Creating a digital thread, connecting disparate systems and promoting traceability
  • Troubleshooting far away systems and devices

There are many more industrial uses and applications of digital twin technology that we will discuss in our upcoming sections. 

applications of digital twin technology

Digital twin technology can help you get comfortable with the IoT implementation and automation because they have the opportunity to simulate the application prior to it going live. The lessons learned and opportunities uncovered through a digital twin can then be applied to the physical environment.

Since digital twins can give a real-time view of what’s happening with equipment or other physical assets, they have been beneficial in manufacturing to reduce maintenance issues and ensure optimal production output. 

Although the concept of the digital twin came around in 2002, it was IoT (Internet of Technology) that made it accessible and affordable to businesses. When you take a minute to consider all the ways digital twins can be applied to your business, you will notice the potential is limitless. We will get to the industrial applications of the digital twin concept once we get familiar with its working. 

Also Read: Digital Twins In Healthcare – A New Era Of Innovation For Businesses

How do Digital Twins work?

A digital twin can be as simple or as complex as you require, with various amounts of data determining. You can create the digital twin even before the asset is built physically. The virtual counterparts (digital twins) are created using different elements mentioned below: 

Sensors – They are used to capture the operational behavior of processes and assets (pressure, temperature and vibration) alongside their functional environment (air, humidity, temperature etc.). 

Communication network – This is to provide reliable and secure data transfer from physical devices to the digital world. 

A digital platform – The platform serves as a modern data repository storing and processing shop floor sensor data with high-level business data like ERP, MES etc. You gain actionable insights by combining these data resources and implying data analytics algorithms. 

By maintaining a consistent data flow, you attain the best possible analysis of your assets to analyze business outcomes. Thus, your digital twin works as a live model of the physical equipment. 

Another essential question is when to use the digital twin technology?

When to use Digital Twin technology?

You can definitely use the digital twin concept in any possible digital business space, but the experts suggest three ideal situations when the digital twin concept works marvelously. 

Digital twin solutions can be broken into three broad categories that exhibit different times when the process can be used: 

Digital Twin Prototype (DTP): 

This is the situation where the physical asset is already created.

Digital Twin Instance (DTI): 

This is done once a product is manufactured in order to run tests on various usage scenarios.

Digital Twin Aggregate (DTW):

This is the situation where DTI information is accumulated and analyzed to determine the capabilities of the asset, test operating parameters and run prognostics. 

The over discussed categories are arched widely and comprise a variety of uses, including planning, product development, logistics, quality control, manufacturing etc. 

Now how do you apply the digital twin concept in your business? Well, let’s get you an answer. 

Explore our services

Business applications and use cases of Digital Twin technology

The digital twin solutions are transforming manufacturing, healthcare, retail, supply chain and many more industries by amplifying model driven decisions. Let’s see how major industrial markets are implementing the digital twin concept in their business models. 

use cases of Digital Twin technology

How are Digital Twins transforming the supply chain? 

Performance prediction 

You can easily virtualize product packaging and then test for errors even before the asset is packaged. Digital twin technology applications help logistic enterprises determine material feasibility. 

Shipment protection 

Logistics businesses analyze how various packaging conditions affect product delivery with the simulation of digital twin insights. 

Operational performance and warehouse design 

Digital twins enable logistics enterprises to test warehouse layouts so they can choose the most efficient warehouse design to maximize operational performance. 

Creating a logistics network 

A digital twin of a road network carries information about the road layout, traffic situation, construction etc. With the acquired knowledge, logistic enterprises can design inventory storage locations and distribution routes. 

How are Digital Twins transforming Healthcare? 

Improved healthcare operations 

Building a digital twin of a hospital center, staffing, care models, capacities help healthcare providers examine the operational performance of a health enterprise. 

Enhanced personalized care 

Pharma companies and healthcare providers use digital twin technology applications to model physiological characteristics, the genome code, and patient’s lifestyle to offer personalized care such as unique and rare drugs for specific patients. 

How are Digital Twins transforming Manufacturing?

The manufacturing industry ultimately relies on high-cost equipment that generates a high volume of data facilitating even more need for bringing digital twin solutions to the business. 

Design customization 

With digital twins, businesses can design several permutations of the product to provide customized products and services to their customers. 

Product development 

You can also check the feasibility of upcoming products before launching. According to the test results, you can easily develop products focused on scalable models. 

Construction 

A digital twin helps construction companies understand real-time building performance to tweak apt performance and optimize efficiency. Digital twin data is used for planning and designing future buildings. 

Predictive maintenance 

It’s not a surprise to see how digital twins are transforming the manufacturing market by predicting the potential downtime of machines. It allows businesses to minimize non-value-adding maintenance activities and improve the overall efficiency before it happens. 

However, using a digital twin for predictive maintenance can be a slight challenge to scale since it will be a machine-specific virtual replica. You will probably need data science experts or a reliable digital transformation company to build and maintain twins. 

How are Digital Twins transforming Automotive and Aerospace? 

Before digital twins, the concept of physical twins was used in the aerospace industry. As discussed above, NASA is a brilliant instance of how digital twins effectively simulated and managed Apollo 13 programs. 

Even in the automotive industry, the development of new engines and vehicles mostly take place in a virtual setting. The digital twin concept is used in the automobile industry to craft virtual models of a connected vehicle. You can also use digital twin solutions to design ideal automotive assets much before the actual production starts. 

Self-driven automobile development 

One of the best digital twin technology examples is self-driven autonomous vehicle development. Self-driven cars need numerous sensors that keep updating data regarding the vehicle and the surrounding environment. Due to liability questions that surround autonomous vehicles, creating a digital twin helps with ensuring unexpected damage and minimal injuries. 

Not to forget the factor of vehicle maintenance and road testing that act as the most significant supporting benefit. 

How are Digital Twins transforming Retail? 

Consumer modeling and simulations 

If you have a retail business, you can create digital twin models of various customer personas to scale your customer experience. Moreover, talk about personalized products and clothing to customers based on their digital footprint. 

Similarly, the digital twin solutions are taken well in every possible business scenario coming along with a higher benefit scale. Speaking of which, let’s also take an overview of the advantages of the digital twin technology so that we don’t leave you with any doubts. 

Talk to our digital experts

Business benefits of using Digital Twin technology

Since the digital twin is a dynamic, up-to-date representation of a physical object, it never stops evolving and providing real-time output. This is probably why digital twin models are widely embraced in every digital landscape. 

Accelerated risk assessment and production

With the help of digital twins, enterprises can validate a product before it exists in the real world. You can create a replica of the planned production process to identify any process failures. Think of the cost saved on product malfunction. 

You can also disrupt the system to synthesize unpredictable scenarios, determine corresponding mitigation strategies and examine the system’s reaction. This new capability can improve risk assessment, accelerate the development of new products and enhance the operation line reliability. 

Predictive maintenance 

Since the digital twin’s system, IoT sensors generate big data in real-time, you can examine this data to proactively identify problems with the system. This ability helps businesses to accurately schedule predictive maintenance resulting in minimal downtime and maintenance costs. 

Team collaboration 

One of the most underrated benefits of digital twin technology is promoting productivity and better team collaboration. The 24*7 access to the system and process automation allows smooth flow of data and efficient operations. 

Real-time remote monitoring 

Getting an in-depth, real-time view of an extensive physical system is still a challenge for many organizations. Digital twin allows concurrent accessibility where you can monitor and control the system performance remotely. 

Better financial decision making 

A virtual depiction of a physical object can integrate financial data such as material and labor costs. The availability of big data and advanced analytics makes it possible to financially picture possible outcomes and make faster and more reliable decisions. 

These benefits do not limit to one dimension. You can digitally transform your business without any downtime challenge to any extent using the digital twin technology solutions. 

But how to successfully implement the digital twin technology in your business? Let’s find out below. 

Things to consider before implementing Digital Twin technology 

There are a few things you can do to ensure the successful implementation of the digital twin concept in your enterprise. The primary ones are listed below: 

Update your data security protocols 

According to Gartner’s prediction, approximately 75% of the digital twin models for IoT connected products will require at least five different integration points. A considerable amount of data generated from these endpoints will be vulnerable to cyber-attacks and other malfunctions. Hence, it would be best if you were prepared with updated security protocols of the digital twin technology. 

These are the areas that need higher security importance in the near future: 

  • Least privilege principles
  • Data encryption 
  • Routine security audits 
  • Access privileges including a clear description of user roles
  • Addressing known devices vulnerabilities  

Data quality management 

Digital twin modeling depends on the data generated from thousands of remote sensors that communicate over unreliable networks. If you are willing to implement digital twin technology, you must be able to exclude bad data and manage gaps in data streams. 

Team training 

The potential users of digital twin technology solutions must adopt new ways of working with data and technology so that they face challenges in working with new technical capabilities. In short, you need to make sure that your staff has the required skills and tools to manage digital twin models.

The future of cognitive Digital Twin technology 

Digital twins are already helping enterprises stay ahead of digital disruption by understanding changing customer preferences, experiences and customization. This knowledge for your business means rapid product delivery, higher quality data, faster development and whatnot. 

Other advanced technologies such as NLP (Natural Language Processing), object visual recognition, acoustic analytics, and signal processing are just a few of the features that take us beyond human intuition when versed with Digital twin modeling. 

This shows the digital twin technology is not just about what we are building but for whom we are building. 

How can Appinventiv help you with digital twin technology solutions? 

Appinventiv is a digital transformation services company that specializes in helping enterprises revolutionize their business through the power of technology and innovation. We believe in pushing organizations to become more agile and intuitive, in simple terms, become more customer-centric. 

With our suite of digital transformation solutions, including data modeling, legacy modernization, digital twin consulting and other digital transformation strategies, you can achieve tangible results. Connect with us to jumpstart your digital transformation journey. 

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Digital Transformation in Banking: What it means for businesses https://appinventiv.com/blog/digital-transformation-in-banking/ Tue, 11 Jan 2022 17:31:17 +0000 https://appinventiv.com/?p=32993 Continue reading "Digital Transformation in Banking: What it means for businesses"

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Digital transformation in banking is not just a change; it is far beyond just moving from the traditional to a digital world. The entire concept of digital transformation strategy in banking is a vital process of how banks and financial institutions analyze, interact, and satisfy their customers. 

The basic approach of digitization in banking and fintech begins with understanding customer behavior, preferences, and demands. As a result, the banking sector has transformed from product-centric to customer-centric. 

As per a report by MarketsandMarkets, the global digital banking platform market size is expected to grow from USD 8.2 billion in 2021 to USD 13.9 billion in 2026 at a CAGR of 11.3%. The report suggests that this expansion is due to the increasing demand among banks to deliver the best customer experience and the growing adoption of cloud technologies in banking institutes. 

As for the customers using digital banking, a study by Statista predicts 2.5 billion individuals to utilize online banking services by the year 2024. A few examples of digital banking transformation are online banking applications, data encryption software, virtual assistants, KYC system software, website optimization, etc. 

This raises a ton of questions around digitization in modern banks and similar business institutes. Let’s start with analyzing how the digital process in banking started, considering the shift from a traditional to a digital approach. 

The shift from traditional to digital banking 

The customer journey

Most banks began their digital banking journey years ago with a clear strategy, even though there were major challenges along the way. The trend of digital banking started when the financial leaders realized a majority of their users are on digital channels. 

With the top-down implementation of digital strategies, the banking sector has become more client-inclusive and tech-savvy. What does the evolving shift from traditional to digital platforms look like? Let’s take a look at the highlights of this journey. 

In particular, as more customers used their mobile applications and websites to perform transactions, omni-channel took hold in financial services. Hence, mobile banking became a crucial part of the digital banking journey. 

To keep up with the ever-changing market, traditional banks had to adapt to new technologies and operating models that could keep them in the loop throughout the entire customer’s journey. 

At the same time, the growth and rising demand for Artificial Intelligence (AI), blockchain, and the Internet of Things (IoT) accelerated the process of modernizing the banking industry. 

As of today, the banks are highly dependent on the omni-channel strategy, breaking data silos from every channel to renovate the customer experience. 

Talk to us

This digital banking transition has helped financial service providers improve efficiency, generating growth and convenience with the opportunity to bring more prospective customers. This brings us to our next point of discussion, the key factors that make digital transformation in banking and financial services possible. 

Key factors driving digital transformation in banking 

Increasing usage of smart devices, increased connectivity, and demand for high end-user experience are the key drivers of the digital transformation trend, taking banking solutions to customers’ doorstep. Along with these aspects, six essential factors highly impact the success of digital banking.  

Importance of customers

Why would banks migrate to digital platforms? Because that’s where their customers are. The digital approach is all about ensuring the needs and expectations of its customers. Banks are now delivering personalized product experience, seamless query disintegration, transparency, and security standing at the core of customer satisfaction with modern solutions. In short, the transformation has made it imperative to adopt a “customer approach,” bringing engagement at its best. 

Operating model 

Today, customers are in need of a hybrid experience, a combination of speed and convenience with personal attachment with the product. This is why the transforming banking sector follows three different operating models. 

Digital as a business – This is generally at the management level. 

Digital as the new line of business – This includes working at the next level as a separate digital division to take care of digital activities. 

Digital Native – This involves a new setup with the business of their own technology stack that focuses directly on consumers. 

Modernized infrastructure 

As mentioned above, achieving digital transformation is not just about implementing modern technologies. Today, the digital transformation in financial services has enhanced due to underlying infrastructure that facilitates data to the front-end operations. Therefore, modernizing the legacy infrastructure has played the most critical factor in driving digital transformation in banking.

The power of data 

Banking and financial institutions are well aware of the power that consumer data attains. This means implementing more data analytics practices to analyze and monitor customer patterns. This has helped the banking sector produce more relevant products and services aligned with customer needs. This is probably why major fintech enterprises outsource data analytics requirements to development companies.

Complete digitally-driven market 

We cannot forget how not just banking but every sector such as industrial, eCommerce, agriculture, IT, etc., are moving ahead with digital capabilities. This includes business culture, technologies, strategies, and skills that contribute to a digital transformation journey. Hence, the entire consumer market is on the edge of transforming digitally, which is one of the driving reasons for digital banking transformation. 

So far, we have been talking about digital whereabouts in banking and similar financial institutions. However, we are yet to discover what technologies lead to this transformation in banking. Let’s take a broader look at some of the major tools and technologies used by banks to improve digital lending and enhance customer experience.

Digital technologies utilized by modern banks 

When the concept of digital transformation in financial services was initiated, the banks started with developing a detailed strategy to revamp their operation models, enhance customer offers and create an end-to-end customer-centric process. For this process to succeed, the banking sector embraced digital business transformation services to generate value for both banks and their customers. 

Below are some of the most used tools and technologies utilized by the digital banking sector. 

tools and technologies

Artificial intelligence (AI) and machine learning (ML)

AI in banking is leveraged by online assistants and chatbots that resolve customer issues by providing necessary information. Along with this, artificial intelligence is used for the purpose of data analysis and management, data security, and enhancing customer experience.

For instance, AI can detect repetitive patterns by analyzing consumer data within seconds. 

Machine learning is another companion for banks that has the potential to gather, store and compare user data in real-time. One of the biggest advantages of using Machine learning in the banking sector is fraud detection. It is easier to detect any change in the user action and take a timely preventive measure with machine learning. 

Internet of Things (IoT) 

IoT is super helpful with real-time data analysis, making the customer experience more personal and tailored. Thanks to IoT and its smart connectivity among devices, customers can seamlessly make contactless payments within seconds. Besides, the Internet of things has transformed the financial ecosystem by introducing risk management, authorization processes (biometric sensors), and access to multiple platforms. 

Blockchain 

Every discussion on digital implementation in banking is incomplete without blockchain. The integration of blockchain in the financial sector has resulted in secured data transactions, more accuracy, and an enhanced interface. Modern customers rigidly trust blockchain solutions and believe that it has made transactions and other banking operations more transparent and convenient. In fact, the fusion of blockchain and IoT (BIoT) has been one of the biggest digital banking technology trends. 

Cloud computing and APIs

Cloud computing is by far the most popular technology utilized by banks and financial sectors. A cloud-driven service results in improved operations, better productivity, and instant delivery of products and services. 

With the integration of the cloud, banks are now more open to using banking APIs to promote data sharing and enhance the overall experience.  

Big data analytics 

Modern customers don’t look at banks the same way they used to look a decade ago. All thanks to big data technology that helps banks in analyzing customers’ expenditures, monitoring risk, and managing feedback to increase customer loyalty. Data analytics solutions have brought new prospects for banking software development and have been prompt in responding to growing market demands. 

The above technologies have not only transformed the banking landscape but also brought some significant benefits to the financial domain. What are these benefits? 

[Also Read: Metaverse in banking – How is the technology transforming the future of banks?]

Benefits of digital transformation in banking and what it means for businesses 

As we say, the digital banking transformation is more than just instant transactions and online banking. Digitization in banking brings a lot of new opportunities for small and medium scale businesses, big corporations, and similar institutions. Digital innovation in banking has led to the following benefits. 

Benefits of digital transformation in banking

Investment banking on digital platform

The expansion of digital banking has resulted in reduced intermediate processes, data transparency and substitute methods to access intellectual data. All of these factors positively impact the operation costs and make transactions easier and faster. Digitization in banking has replaced investment banks with small investors brought together on one centralized digital platform. 

[Also Read: How Can Businesses Reduce the Digital Transformation Costs?]

The digital transformation also made investment banks focus on short term goals and let immediate customer requirements guide their technology investments which is great news for digital enterprises and businesses. 

Compliance 

Switching to the modern digital financial management system has made it easier for banks to stay compliant. Advanced features such as auto auditing helps employees to spend less time on auditing reports and documents. The digital data stays standardized and can be shared on multiple platforms without any error. 

Besides, the digital payroll system on cloud gives timely updates which means the banks do not have to worry about updating regulations. 

Easier acquisition of new customers 

Businesses require customers just as customers require services. Since financial institutions are no longer passive about their services, it has become cheaper and easier to attract new customers not just for banks but for every other sector. With instant online payment, every customer and business can operate hassle-free. 

Business innovation and adaptability 

The emergence of social channels, shopping portals, and mobile banking applications has opened doors for banks and other businesses to reach out to their customers. This banking digitization has led to new business innovations that are highly reliable on banking services. 

Enhanced security

Customer data security is one of the rigid issues that companies and institutions are struggling to overcome. Banks can now protect sensitive data with sophisticated software development services and save accounts from scammers, hacker attacks, phishing, etc. 

Personalized offerings 

Digital transformation in banking and financial services has allowed banks to serve exactly what customers need. Instead of guesswork, financial institutions have started formulating their products and offers according to the customer’s daily expenses, and this is by far the biggest benefit of digital banking to its users. 

Looking at the above benefits, more enterprises and businesses have adapted to digital transforming solutions and services for better opportunities. What solutions can you leverage for your business? 

Digital transformation solutions you can leverage

How can you get value out of your business? By leveraging digital transformation solutions. Enterprises that adapt advanced digital technologies automatically gain a competitive advantage in the market. Digitization gives your business full control over end-to-end frontend and backend operations along with consistency and usability. 

What digital solutions can you leverage for your business? Below are a few examples.

Mobile applications

Mobile apps are designed to help businesses in all kinds of ways. With banking apps, one gets hold of its financial data, tailored options, bank accessibility, and personal financial management. However, this is not just limited to the banking sector; any business application helps an enterprise to understand and serve its customers personally. This is probably why over 82% of businesses with a digital presence have their own withstanding application using app development services.

Data analytics solutions 

Deriving the greatest value from the business data is the key to success. If your business deals with massive amounts of data from multiple sources, data analytics solutions and services can help you transform your everyday data into valuable business insights. 

Explore our services

How Appinventiv helped Asian Bank digitally transform its business?

The Asian Bank app required a solution to offer core advanced wire transactions with crypto buying and selling. The app also needed support for wallet recharge and payments using cryptocurrencies like Bitcoin and Ethereum. 

Appinventiv’s primary objective was to widen the Asian Bank’s app horizon for the use of cryptocurrencies. We started from designing a central ledger to maintain transactions and further incorporated a system that supported both FIAT and crypto user fund’s identity. 

By overcoming the biggest challenge of syncing all third party solutions into an existing app, Appinventiv offered Asian bank a core banking solution.  

Final thoughts

Appinventiv can be a reliable technical partner in the digital transformation of banking businesses. From designing a UX strategy to integrating modern data solutions, Appinventiv has the best professionals to serve their clients. Additionally, Appinventiv is well-equipped to guide businesses in adopting sustainable banking, merging financial growth with eco-friendly and ethical practices.

Talk to us for customized digital transformation services for your banking business.  

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Supply Chain Digital Transformation: Why It Should Matter to Your Organization? https://appinventiv.com/blog/digital-transformation-in-supply-chain-management/ Fri, 24 Dec 2021 12:54:23 +0000 https://appinventiv.com/?p=32709 Continue reading "Supply Chain Digital Transformation: Why It Should Matter to Your Organization?"

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COVID-19 has hit hard upon all aspects of businesses, including supply chains. There has been a significant disruption in the supply chain sector due to the global lockdown, requiring market leaders to revamp their operations strategy and embrace supply chain digital transformation to prevent future disruptions as we enter the new normal after COVID-19.

It is why businesses across industries are adopting advanced technologies – from blockchain and intelligent automation to artificial intelligence and machine learning – which have proven to be the support system for all SMBs across the globe.

Technologies like embedded sensors, GPS, and RFID have helped companies transform their existing traditional (a mix of paper-based and IT-supported processes) supply chain structures into more agile, flexible, open, and collaborative digital models. 

Digital transformation in supply chain management enables organizational flexibility and business process automation and accelerates innovation in supply chain management. To take maximum advantage of digitized supply chain models, it is important that companies make it an integral part of the overall business model and organizational structure.

Let’s take a quick look at some digital supply chain transformation stats:

  • In a Mckinsey survey of supply chain executives, 93% reported that they are planning to take steps to make their supply chains more resilient, “including nearshoring and regionalizing their supply chains.” 
  • According to insights from Gartner, bringing digital transformation into the supply chain can lead to a 20% increase in revenue and a 50% reduction in process costs.
  • Over the next decade, machine consumer demand will become increasingly relevant, creating more than 20% of revenue. 
  • CSCOs (Chief Supply Chain Officers) anticipate double-digit growth in machine orders by 2030.
  • More than 60% of supply chains are planning to align strategy and build the capability to design machine response strategy over the next three years.
  • Considering these supply chain digitalization statistics, CSCOs must revolutionize their operations to keep pace with the increasing acceleration of machine orders and accelerate digital supply chains.

supply chain digitization

There’s no denying that organizations are willing to digitize their supply chain management to improve agility, efficiency, and visibility. On that note, let’s dive into digital supply chain management’s meaning and understand how it differs from a traditional supply chain.

[Also read  “How to recession proof your business using digital transformation solutions.”]

Supply Chain Digital Transformation Examples:

Walmart’s recent digital supply chain risk management strategy has enabled the industry giant to provide customers with more accurate information about the shipping and delivery of their orders — a long-awaited feature that was initially accessible for items bought directly from the store only.

Furthermore, the automated tracking system ensures that the customers will stay informed about every stage and the status of their order until it is delivered. By experiencing digital transformation in logistics and supply chains, customers will feel more elevated and engaged throughout their buying journey. This gives customers an improved experience and greater satisfaction with their purchases.

Traditional vs. Digital Supply Chains

Traditional supply chains function on rules based on historical transactional inputs, while supply chains integrated with digital technologies function in real-time. While digital supply chains are networks, traditional supply chains are linear. 

In digital supply chain management, information from IT and operational technology systems are integrated, while traditional supply chains often rely on standalone systems. Traditional supply chains require a lot of legwork when it comes to spotting possible problems and predicting likely risks. In such situations, an IT consulting company has a great role to play.

In contrast, with supply chain digital transformation, shared quality and control data can enable companies to anticipate issues and take immediate precautionary measures. Above all, in digital supply chains, machines drive the decisions with human oversight, while in traditional supply chains, humans make decisions based on machine inputs.

Why Does Digital Transformation Matter In Supply Chain Management?

Digitization in supply chain management empowers your planning, sourcing, and logistics teams to collaborate, automate and effectively leverage analytics. It has also proven to drive growth, mitigate risk, and optimize costs.

Digital supply chain benefits

Here are a few other benefits of supply chain digital transformation, so let’s dive in!

  1. Organizational Flexibility: With a digital operating model, management has greater freedom to choose the appropriate degree of centralization needed to support specialization or minimize process costs, given different local labor costs and productivity levels across locations. A significant benefit for an organization when it centralizes certain specific functions is higher value through better quality and productivity. 
  2. Better Decision Making: Once your supply chain is integrated with digital technologies, you will make faster and more informed decisions for each specific function. Also, you can measure performance accurately and efficiently by aggregating transactions and available information at the macro level, making appropriate decisions to avoid distortions from average costing.

For instance, BASF, a German multinational chemical corporation, uses AI and machine learning-based technologies to accurately predict when the product stock is running low and the optimal time to replenish supply and minimize disruptions. This has led to increased visibility into inventory levels, which supports smarter replenishment planning, more efficient decision-making, and, ultimately, better customer service. The recent tech development in digital twin technology for businesses has also brought a model-driven decision-making approach into the picture for sustainability and feasibility.

  1. Increases Automation: An end-to-end digital platform creates efficiency, improves data accuracy, and increases supply chain efficiency by automating many labor-extensive processes and facilitating decision-making at multiple stages in the lifecycle. Automation also determines the most appropriate shipping mode, carrier, and schedule while considering time, speed, priority, and other elements. 

For instance, alerts are generated automatically when purchase orders are in danger of delays or complications. This helps companies to take precautionary measures and be better prepared to handle customers.

  1. Accelerates Innovation: All digital transformation processes are aimed towards a single goal – innovation. This improvement over the conventional way of supply chain management will help strengthen the company’s business model and, at the same time, help build relationships with suppliers and customers. 
  2. End-to-End Customer engagement: Digital transformation in supply chain management will increase customer engagement in his journey. For example, after placing an order, a customer will stay updated with his order details until receiving it with the help of the supplier’s automated tracking system. This will ensure that customers have more control, feel more secure, and appreciate their experience when buying that brand.

Farmer Connect is a company that uses technologies like Blockchain to connect coffee growers with the consumers they serve. They have launched a mobile application, ‘Thank My Farmer,’ that allows coffee lovers to trace the quality and origin of their coffee and even support the farmer who grew the beans. The app connects the user to farmers, traders, roasters, and brands.

Top Tech Trends In Supply Chain Digital Transformation

Let’s get started with the different supply chain trends you must optimize in 2023 and beyond to improve your organization’s overall productivity and performance.

Top Tech Trends In Supply Chain Digital Transformation1. eCommerce Integration: Modern-day technology in supply chain management allows B2B sellers to identify and resolve any inefficiencies within their supply chain models.

Connected systems make it possible for them to offer seamless customer experiences and run efficient operations. Thus, companies are starting to utilize the benefits of interconnected supply chains for their eCommerce operations, enabling a free flow of information across departments.

2. Cloud Computing: The ever-rising demand for cloud computing is also an emerging tech practice that has helped accelerate supply chain digitization. Now, companies store the data on local servers instead of storing it on the cloud for easier and faster accessibility. In straight term, with cloud computing adoption in the supply chain, companies can easily access the needed information and share them with other companies or stakeholders anywhere, anytime.

3. Artificial intelligence: Artificial intelligence (AI) in the supply chain consists of a toolbox of technology options that help companies understand complex content, enhance human performance, and take over routine tasks.

AI and analytics help supply chain leaders solve long-standing data silos and governance challenges. Its capabilities allow for more integration and visibility across networks of previously remote or disparate stakeholders.

4. Internet of Things (IoT): IoT is a network of physical objects connected to the internet. The IoT already plays a significant role in the supply chain, but it will likely continue to grow in importance with increasingly diverse applications. In just a few years, 50% of companies could use other advanced technologies to support supply chain operations.

IoT in manufacturing and supply chains can also be used to improve warehouse management, fleet tracking, inventory control, and even technological and mechanical maintenance. It could even be used to create entirely smart warehouses and fleets, increasing efficiency.

5. Blockchain: Blockchain has been incredibly beneficial for businesses to minimize supply chain disruption and improve customer service. By 2024, global spending on blockchain solutions is projected to reach almost $19 billion. Over the past few years, this technology trend has integrated different business streams, such as carriers, shipping lines, and logistic providers, into a single platform.

Blockchain

Blockchain also allows logistics business operations to process data by cutting out waste efficiently. The transparency offered by blockchain technology helps identify issues even before they occur.

[Further reading: On-demand logistics app development cost and its associated factors]

6. Supply Chain Digital Twins: It is a virtual representation of the supply chain that consists of hundreds of warehouses, inventory, assets, and logistics positions. The digital twin simulates the supply chain’s performance using AI and advanced analytics, including all the complexities that drive risks and vulnerabilities. A digital twin also increases visibility and helps your workforce to take advantage of opportunities, particularly in complex supply chains.

Five Steps To Digitizing Supply Chain

Five Steps To Digitizing Supply Chain

Moving from a traditional supply chain to a digital one is a complex process, but taking the first step is essential if you want to reap the maximum benefits of digitalization in supply chain management and logistics. Here are the steps that will help you prepare for digital transformation in supply chains. 

1. Define a Vision: The first step for implementing digital transformation in the supply chain is to define a clear vision. Make sure that the vision is aligned with your enterprise goals. These goals can be related to your business objectives, such as better and faster decision-making, automated operations, and improved supply chain visibility.

  • Assess resources and existing systems: Identify what capabilities you’ll need to achieve your transformation goals and determine the gaps. 
  • Legacy systems:  Ensure that your existing systems use technology to support your new goals. Is the technology used by you aligned with your business objectives? Identify digital solutions and legacy systems to help achieve the desired business outcomes. 
  • Data collection and analysis: Assess the capabilities of existing systems to generate, collect and analyze data. Check if the data can be accessed easily to draw actionable insights.
  • Workforce skills: Determine if your team has the required skills to work with and adapt to the new business model.

2. Unify Data and Processes: Use a unified platform to gain complete, end-to-end supply chain visibility. Utilize enhanced transparency for streamlining core functions, including inventory management, warehouse management, demand forecasting, and logistics. The main objective is to increase visibility for every role and process across the extended supply chain.

Also Read- How much does it cost to build a DAM software like Brandfolder

3. Automate the Planning Process: With automated planning, you can simplify tasks and derive meaning from large volumes of data. Replace routine or recurring tasks with automated processes. But do not automate processes that involve complex situations or require collaboration between planners.

4. Use Data and Analytics: Supply chain leaders need access to real-time data to make informed decisions. It also helps them deal effectively with partners, suppliers, and other related functions. Real-time data also helps identify potential disruptions and increases visibility across the supply chain.

Moreover, you can use AI-powered analytical tools to improve planning processes and draw actionable insights. For instance, using analytics, you can help prevent an out-of-stock situation and adjust inventory accordingly.

5. Align People with Processes: Even if you shift to a digital supply chain, it would be futile if your team members were not aligned with the new techniques and processes.

This shift should integrate technologies with processes, people, and management. Without such integration, teams may not be able to achieve the desired results in the new business model.

[Also Read: Understanding Load Planning Software Features and Cost]

supply chain digitalization

What’s Next?

For businesses re-evaluating their supply chains, now is the best time to start implementing their plans. Digital transformation in the supply chain today is one of the most effective and safest ways to build a resilient business. 

You may like reading: How is AI Transforming the Future of the Automotive Industry? Benefits and Use Cases

If you face any challenges in your digital transformation journey, you can partner with a trusted company (like Appinventiv) to take care of your adoption and migration needs.

How Can Appinventiv Help You Bring Supply Chain Digital Transformation into the New Reality?

We are a trusted brand that offers digital transformation services and solutions to help you get acquainted with changes through the shortest learnability curve. We have helped many companies across the globe digitally transform their business operation.

At Appinventiv, we focus on value. Our proficient team uses various technologies and methodologies to digitize your supply chain. We create a transformation roadmap, making it easier to realize the value of upgrading the operation and process of your supply chain. We first map the critical activities and conduct scenario analysis to figure out the feasible areas for disruption, then develop future contingency plans that build resilience. 

Drawing on a wealth of experience and expertise, Appinventiv specialists leverage new technologies to ensure our systems are secure, agile, robust, and scalable. We have developed a series of technology accelerators and proprietary operating software that can turbo-charge your business and make supply chain digital transformation a reality.

Partner with us now. The world of supply chain digitization awaits you!

FAQs

Q. What is digital transformation in the supply chain?

A. The quickly changing technological landscape and heightened customer expectations are causing organizations to revisit how they do business. This is where supply chain digitization comes in. Integrating the supply chain with digital technologies can lead to greater efficiency, flexibility, and building resilience. 

Simply said, supply chain digital transformation is integrating and utilizing top tech trends into all areas of a business, essentially modifying how companies operate and deliver value to customers. Also, digital supply chain management is not just about technological change; it’s also a cultural change that helps companies to upgrade their status quo, experiment, and learn from failure.

Q. How has digital technology impacted the supply chain?

A. The changing scenario and the demand of machine customers make the CSCOs look for various ways to optimize activities and build on capabilities in different aspects of the supply chain. So, adopting the following technologies in the supply chain transformation process is essential to revolutionize supply chain models and fit well with the needs of today’s companies. 

  • More integration
  • Blockchain
  • AI, AR/VR
  • Eco-friendliness
  • Circular supply chain
  • Elastic logistics

Q. Why digitalization is important in supply chain?

A. Analyzing the ever-growing demand of machine customers and the pressing need for digital solutions to fulfill those demands, we can see that digital transformation in the supply chain is inevitable. It helps companies gain a competitive edge over technological advancements, leaving their rivals far behind.

Moreover, the future of the corporate world lies in the successful adoption and utilization of blockchain, IoT, deep data analytics, and other SCM innovations. Thereby, businesses in the supply chain must delve deep into digital transformation without hesitation.

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10 Smart Ways To Generate Ideas For A Digital Product https://appinventiv.com/blog/generate-ideas-for-digital-product/ Wed, 23 Jun 2021 14:44:51 +0000 https://appinventiv.com/?p=30626 Continue reading "10 Smart Ways To Generate Ideas For A Digital Product"

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Are you searching for creative ways to generate new ideas for your digital products?

If you answered yes—and, let’s face it, all existing brands and startups are looking for brilliant ideas to lead their product—then you’ve come to the right place. 

In the past, creating your very own product may have seemed like an unattainable dream. There was ample work and fortune involved in building and marketing a product. But not anymore.

In today’s world, anyone can create a digital product and earn money. One of the biggest perks of creating a digital product is that you create it once and sell it over and over again. These products are cost-efficient and can generate tons of money.

Let’s take a look at a few stats related to popular digital products (podcasts, e-book, and more):

  • As per Statista, 191 million e-books were sold in the United States in 2020.
  • The e-book market was valued at USD 18.13 billion in 2020. It is expected to reach USD 23.12 billion by 2026, at a CAGR of 4.9% (2021-2026).
  • In 2020, an estimated 100 million people listened to a podcast each month, and it is expected to reach 125 million in 2022. 

global podcast market

  • As per industry reports, the global podcasting market is expected to grow at a CAGR of 27.5% between 2020 and 2027, reaching $60.5 billion.
  • WordPress powers around 27% of all websites with a 76.4% share of the CMS market. The potential for selling WordPress related digital products is huge.
  • Video is an engaging form of content with 8 billion video views per day on Facebook alone.

The above stats are enough to prove the huge potential of digital product creation. But like any other business of true value, you will not achieve overnight success. You’ll have to put in plenty of hard work first. And once you create a great digital product strategy, there’s no stopping you. So, here are my ten steps on how to build a digital product that sells: 

How to create smart digital products

How do you create a digital product?

Here are a few steps to create ideas for a new product:

1. Brainstorm, brainstorm and brainstorm:

brainstorm

‘’Brainstorming is the nexus of ideas.’’ – Asa Don Brown

Well, the first step is to brainstorm innovative product ideas for the right digital product. You may have many ideas for a new product, but only the most impressive one should go forward. Create a digital product that solves customer’s pain points. This can be done by researching the market and listening to customers.

You can also conduct a brainstorming session among your teammates to generate more digital product business ideas in a short span. Once the brainstorming session is done, analyze the ideas and come up with a digital product that’s irresistible to the audience.

Like Kevin Systorm once said, ‘’Great products sell themselves.’’ So, if you have a brilliant digital product idea, you will build a great reputation, word will spread, and you will see quite a nice payoff come your way.

2. Do in-depth customer research: 

Do in depth customer research

It’s vital to do in-depth research on customers and market before you launch your product. If you don’t understand your customer, it will be very difficult to sell the product. The research consists of three incredibly important questions:

  • What are the potential customers’ biggest pain points?
  • What will push people to seek out information in your niche?
  • What changes do they anticipate to see?

Answering these questions will help you come up with opportunities that lie within a niche. This will also enable you to create more targeted marketing strategies and tailor the product specifically to their needs. 

In the words of Mike Gospe – ‘’Whoever understands the customer best, wins.” 

Below are a few research tips: 

  • Research on forums – Be it any niche, there will be forums around it. Forums are communities of people searching for information and solutions. You can find these forums through quick search on Google. You can also search for the niche on Facebook and select groups and pages.
  • Ask questions – It’s a good idea to ask questions to customers for digital product creation. People like speaking about the problems they are facing, so listen carefully. There’s always something to learn from customers.
  • Study other successful products – Analyze other successful products for product ideation. You can easily learn and benefit from them. Study these products, but NEVER copy them. Take inspiration from other ideas and spin it to make it unique.

In the end, the product must solve customers’ problems. If the product solves a problem, the customers will want to buy that product. 

3. Prototype solves most of your problems:

With the help of a prototype, you can put your creativity in one place and organize all your ideas. In case you have missed something in digital product design or any improvement is needed in the product, a prototype will help you exclude or include changes accordingly.

Building a prototype will also give you a rough estimate of the cost of the business. The prototype will determine the productivity and performance of the developed item. Additionally, your product will be taken more seriously among the competitors.

4. Make a visually appealing product: 

Make a visually appealing product

That’s right! Your digital product should look impressive enough to buy. Consumers buy with their eyes; if your product looks appealing, they are more likely to buy it. 

‘’Great design will not sell an inferior product, but it will enable a great product to achieve its maximum potential.’’ – Lee Iacocca

According to a study, when a product’s design is powerful and impressive, consumers are less sensitive to its price. So, make sure you invest time in creating aesthetic digital product designs. You can even hire digital product design services to create better experiences for your customers.

5. Complete your product: 

Complete your product

Once all your innovative digital product ideas (2021) are compiled, you can work on completing your project. For this, you can hire a product development company or a development agency. This will speed up the development process in an efficient manner. 

Write the technical documentation so that you know how to insert banners, images, edit relevant sections, etc. All pages should be developed according to the digital product concept design and technical document provided. Your product should be compatible with all browsers and devices.

6. Detailed quality assurance is a MUST:

Detailed quality assurance is crucial before launching the product in the market. QA engineers must ensure that all the functions of the digital product are working in accordance with product experience design and technical requirements. There’s no better person to judge the quality of your product than a QA manager.

7. Marketing and launch plan: 

social media

Well, we all have heard this quote like a zillion times – ‘Customer is the King. And so, your customer and his preference should be the centre point of all your marketing strategies. You should be able to gain their interest via your marketing plans.

With several marketing platforms such as digital media, print media and television, you can make your brand recognizable. However, as mentioned above, your product should be visually appealing. The advertisements should be catchy and impressive enough to attract customers.

8. Incorporate feedback and tweak your product: 

‘’We all need people who will give us feedback. That’s how we improve.” – Bill Gates

If you want to succeed as a digital product creator, listen to your customer’s feedback. It is much easier to upgrade a digital product than a physical product. Your customer’s will appreciate receiving updated versions. If they will continually see you adding value to what they have purchased, they are most likely to buy your next product.

I also recommend you to offer some of your biggest fans the chance to preview your digital product. Collect their feedback before the final launch and incorporate the changes, if any. By getting constructive feedback, you can ensure you’re putting out a digital product that’s best.

9. Collaborate with strategic launch partners: 

Collaborate with strategic launch partners

Make your digital product launch a big event. It’ll get your audience excited and the hype will bring both higher conversion rates and more new customers. Involve social media influencers, brands and bloggers in your space. Imagine your outreach if you partner with someone who has a larger audience than yours, and they’re interested in the same topics.

If you can manage to partner with someone in your industry, it’s a win-win situation for the both of you.

10. Launch and then scale up:

What I mean to say is once you launch the product, it’s time to scale everything upwards. Set up a sequence of newsletters or emails to build anticipation with your existing audience. This would help increase conversion rates and bring in new audiences. 

Now would also be the time to get started with paid advertising on Facebook and Twitter. You can also indulge in direct selling from Facebook, if you have a sizable audience. 

Final Note

Well, we hope this blog answers your questions on how to make digital products and how to get new product ideas. In a nutshell, whether you want to generate new ideas for digital products or improve a current product, you need to create a systematic approach towards product creation. You can hire a creative product development team that will help you create something that would be a success. 

Inventing something out-of-the-box requires hard work and effort. The products we use on a daily basis are the creation of hardworking minds. These products have been proved useful and thriving in the market. If you also try hard enough, then you can also turn your idea into a successful product. The above-mentioned steps will help you in doing the same. 

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